Which of the following is used as a pricing policy?
Answer Details
Market skimming is the pricing policy among the given options.
Market skimming refers to a strategy where a company sets a high price for its product or service initially and then gradually lowers the price over time. This approach is often used for new or innovative products with unique features or benefits that may not have any direct competition in the market.
The main objective of market skimming is to maximize profit by targeting early adopters or customers who are willing to pay a premium price for the product or service. As demand for the product grows and competitors enter the market, the company can gradually lower the price to attract a broader customer base.
In summary, market skimming is a pricing policy where a company sets a high price for a product or service initially and gradually lowers the price over time to maximize profit.