Using symbols, letters, name or combination of these by a company to distinguish its products is

Assessment: WAEC SSCE - Commerce - 2011 (Objective) Subject: Commerce

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Using symbols, letters, name or combination of these by a company to distinguish its products is

Answer Details
The term that refers to using symbols, letters, name or combination of these by a company to distinguish its products is "trade mark". A trademark is a legally registered symbol, name, or logo that is used to identify and distinguish a company's products or services from those of others. It can be a word, phrase, symbol, design, or a combination of these elements. A trademark helps customers recognize a company's products and builds brand recognition and loyalty. It also protects a company's intellectual property rights by preventing others from using the same or similar mark to sell their products.
Read lesson note on Elements Of Marketing (JAMB)
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