An example of merchandising activity is displaying a product at the retail store.
Merchandising is a marketing activity that involves promoting and selling products or services to customers. It involves a series of activities that starts from selecting the right products, procuring them, pricing them, and then displaying them in a way that attracts customers to buy them.
One of the essential activities of merchandising is displaying products at the retail store. It involves creating an attractive visual display of the products in a way that showcases their unique features, benefits, and pricing information.
Retailers use various techniques, such as color schemes, lighting, and store layout, to make the product stand out and draw the attention of customers. The purpose of displaying products is to increase their visibility, generate interest among potential customers, and encourage them to make a purchase.
For example, a clothing store may display a new collection of dresses on a mannequin or a display stand near the entrance, where it is easily visible to customers. This kind of visual merchandising helps to showcase the latest styles and trends, create a desire among customers to buy them, and ultimately increase sales.
Therefore, the correct answer to the question is that an example of merchandising activity is displaying a product at the retail store, as it is an essential part of promoting and selling products to customers.