An example of a non-personal means of reaching the target audience by an identified sponsor is

Assessment: WAEC SSCE - Marketing - 2022 (Objective) Subject: Marketing

Question 1 Report

An example of a non-personal means of reaching the target audience by an identified sponsor is
Answer Details
The answer is billboard. A billboard is an example of a non-personal means of reaching the target audience by an identified sponsor. It is a form of advertising where a large printed poster or billboard is placed in a public location to promote a product or service. The sponsor of the billboard is identified, and the message is targeted towards a specific audience. Unlike personal selling, which involves face-to-face interaction, or sales promotion, which involves short-term incentives to increase sales, a billboard is a long-term advertising strategy that aims to create brand awareness and capture the attention of potential customers. A coupon, on the other hand, is a form of sales promotion that offers a discount to customers who present it at the point of purchase.

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