The process of buying, selling and distributing goods and services is called commerce.
Commerce involves various activities such as production, packaging, branding, advertising, selling, and delivering goods and services to customers. It is a system that facilitates the exchange of goods and services between producers and consumers.
Marketing is one part of the broader field of commerce. It focuses on activities such as market research, promoting and advertising products or services, and building relationships with customers to meet their needs and wants. Marketing plays a crucial role in commerce by identifying what customers want, creating demand for products, and facilitating transactions.
Retail trade is a specific branch of commerce that involves the sale of goods directly to consumers. It refers to the process of selling products through brick-and-mortar stores, online platforms, or any other means of retailing. Retailers purchase goods from manufacturers or wholesalers and make them available for consumers to buy.
While marketing concept is an important concept within commerce and marketing, it refers to a customer-centric approach to doing business. It emphasizes understanding and satisfying customer needs and wants, which ultimately leads to achieving business goals and profitability. In summary, commerce encompasses all the activities involved in buying, selling, and distributing goods and services.
Marketing is a subset of commerce that focuses on understanding and meeting customer needs, while retail trade specifically refers to the sale of goods to consumers. The marketing concept highlights the importance of customer satisfaction in driving business success.