What is party manifesto and why is it necessary?

Meaning of a party manifesto

A party manifesto is a written statement of the aims, programmes, policies and promises of a political party, published and presented to the electorate, usually before an election, to explain what the party intends to do if it is voted into power. It is the official document that sets out the party's plans on matters such as the economy, education, health, security and infrastructure.

Why it is necessary

1. It informs the electorate: It tells the voters the intentions, policies and programmes of the party so that they can make an informed choice.
2. Basis for comparison: It enables voters to compare the programmes of different parties before deciding whom to support.
3. Guide to governance: It serves as a plan of action and reference point for the party's government once it assumes office.
4. Instrument of accountability: It allows the electorate to measure the performance of the government against its promises and to reward or punish it at the next election.
5. Political education: It enlightens citizens on national issues and the workings of government.
6. Mobilisation of support: It helps the party to canvass for votes and win the confidence of the people during campaigns.