The marketing manager of a shoe factory was in a senior management meeting to convince the board to accept his proposal using television to advertise the co...

Answer Details

(a) The company would derive the following benefits from using television to advertise its products: 1. Wide reach: Television is a mass medium that can reach a large number of people in different geographic locations. This means the company can reach a larger audience with its advertising message. 2. Visual impact: Television advertising can use visual effects and animations to create a powerful impact on viewers, which can help to increase the recall of the company's brand and products. 3. Flexibility: Television advertising can be tailored to suit different target audiences and can be scheduled to run at different times of the day to reach specific demographic groups. 4. Increased sales: By creating awareness and generating interest in the company's products, television advertising can help to increase sales and revenue for the company. (b) Other promotional means the company could adopt include: 1. Print advertising: This involves placing advertisements in newspapers, magazines, and other print media to reach a targeted audience. 2. Digital marketing: This involves using online channels such as social media, search engines, and email marketing to reach a wider audience. 3. Sponsorship: The company could sponsor events, sports teams, or other organizations to create visibility and generate brand awareness. 4. Sales promotions: This involves offering discounts, coupons, or other incentives to customers to encourage them to buy the company's products.