Establishing and maintaining mutual understanding between an organization and its customers is known as

Establishing and maintaining mutual understanding between an organization and its customers is known as public relations. Public relations involve managing and building the reputation of an organization and maintaining a positive image of the organization with the public. This is usually done through communication strategies, such as press releases, media events, social media, and other public-facing activities. The ultimate goal of public relations is to establish and maintain a positive relationship between an organization and its customers, which can lead to increased brand loyalty and ultimately, increased sales.