Marketing differs from selling in that,the latter only creates

Assessment: JAMB UTME - Commerce - 2020 Subject: Commerce

Question 1 Report

Marketing differs from selling in that,the latter only creates
Answer Details
Selling and marketing are two distinct but related activities in business. Selling is focused on the transaction of exchanging goods or services for money, while marketing is a broader concept that encompasses the entire process of creating, promoting, and distributing a product or service. In simple terms, selling is what you do to close a deal, while marketing is what you do to create demand for your product or service. Regarding the options you provided, "form utility" refers to the process of transforming raw materials into a finished product, while "place utility" refers to the availability of a product in a location where customers can access it. "Possession utility" refers to the satisfaction a customer gets from owning a product. "Marginal utility" refers to the additional satisfaction a customer gets from consuming one more unit of a product. So, selling only creates "possession utility" by allowing the customer to acquire the product, while marketing creates all four types of utilities by ensuring the product is available, accessible, and desirable to the customer.

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