The amount for which a business is sold is called the "purchase consideration". It refers to the total value that the buyer is willing to pay to acquire the business, including any cash, securities, or other assets that are given to the seller as part of the transaction. The purchase consideration is typically negotiated between the buyer and seller and may be influenced by a variety of factors, such as the financial performance of the business, the assets and liabilities of the business, and the market conditions at the time of the sale. It is an important element in determining the value of the business and the return on investment for the buyer.