Personal selling is most effective in marketing industrial goods because it involves?

Personal selling is most effective in marketing industrial goods because it involves personal interaction and information gathering. Industrial goods are usually complex and expensive, and their purchase decisions require a lot of information and discussion. Personal selling provides a platform for the salesperson to interact with the customer, understand their needs and requirements, and provide information about the product or service. It also allows for two-way communication and a customized approach to each customer. The salesperson can demonstrate the product's features, benefits and its acceptability, which helps build customer confidence in the product. After-sales services and product demonstrations also provide additional support to customers, which is crucial in the marketing of industrial goods.