The target of all marketing activities is the

Assessment: WAEC SSCE - Commerce - 2014 (Objective) Subject: Commerce

Question 1 Report

The target of all marketing activities is the
Answer Details
The target of all marketing activities is the "consumer". This refers to the person or group of people who will ultimately use or consume the product or service being offered by the business. In marketing, the focus is on understanding the needs and wants of the consumer, and creating products or services that meet those needs in a way that is better than the competition. The consumer is the key to the success of any business, as it is their purchasing decisions that ultimately drive revenue and growth.
Read lesson note on Elements Of Marketing (JAMB)
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