a. State five features of the post- independence era in the history of marketing in Nigeria b. Explain five functions of marketing in Nigeria.

a. State five features of the post- independence era in the history of marketing in Nigeria

b. Explain five functions of marketing in Nigeria.

Answer Details

a)

Five features of the post-independence era in the history of marketing in Nigeria are:

• The emergence of indigenous Nigerian businesses and entrepreneurs.
• The growth of consumer demand as Nigeria's economy developed.
• The adoption of new marketing strategies and technologies by businesses.
• The expansion of Nigeria's retail sector and the rise of modern supermarkets and shopping malls.
• The increasing importance of international trade and competition in Nigeria's economy.

b)

Five functions of marketing in Nigeria are:

1. Product development: Marketing plays a key role in identifying consumer needs and developing products that meet those needs.
2. Pricing: Marketing helps to determine the optimal price for products or services based on factors such as production costs, competition, and consumer demand.
3. Promotion: Marketing is responsible for promoting products and services to consumers through various channels.
4. Distribution: Marketing determines the most effective distribution channels for products or services.
5. Market research: Marketing relies on market research to gather data and insights about consumer behavior, preferences, and trends.