Merchandising is best suited for consumer goods.
Merchandising refers to the activities involved in promoting and selling products, including advertising, display, and pricing. Consumer goods are products that are purchased by individuals for personal use or consumption, such as clothing, electronics, and food.
Consumer goods are generally sold through retail channels, such as department stores, supermarkets, and online marketplaces. Merchandising is an important aspect of retail sales, as it helps to attract customers, highlight product features, and encourage purchasing decisions.
Merchandising techniques for consumer goods can include creating eye-catching displays, offering promotional discounts, and using persuasive advertising. These strategies are often tailored to appeal to the specific target market for the product, such as young adults, families, or seniors.
In contrast, primary products such as raw materials, industrial services, and organizational products such as software or consulting services are typically sold through B2B channels and require different marketing and sales strategies than consumer goods.
In summary, merchandising is best suited for consumer goods, which are products purchased by individuals for personal use or consumption and sold through retail channels.