Individual values are determined by beliefs and norms. Values are personal principles or standards that are important to an individual, guiding their behaviour and decision-making. These values are shaped by a range of factors, including upbringing, cultural background, religion, personal experiences, and exposure to different perspectives. Beliefs are the convictions that a person holds to be true, while norms are the accepted standards of behaviour within a society or group. Both beliefs and norms contribute to the formation of an individual's values. Factors such as hair colour, height and weight, and family traits are not directly related to the determination of individual values.