The face to face contact between sellers and buyers with the aim of selling a product is known as

The face to face contact between sellers and buyers with the aim of selling a product is known as personal selling. In personal selling, the salesperson directly interacts with the potential customer, explains the product or service, and persuades them to make a purchase. Personal selling can take place in different settings, such as in a retail store, at a customer's home or workplace, or at a trade show. Personal selling is a powerful marketing tool as it allows the salesperson to tailor their approach to the customer's specific needs and objections, and address them in real-time. While advertising, promotion, and public relations are also important marketing activities, they do not involve direct face to face contact with the customer for the purpose of selling a product.