The use of mass advertising media enable a firm to enjoy
Answer Details
The use of mass advertising media enables a firm to enjoy marketing economies.
Marketing economies are achieved when a firm can reduce the per-unit cost of production and distribution by increasing the scale of its marketing activities. Mass advertising media, such as television, radio, newspapers, and social media, provide a cost-effective way for firms to reach a large audience and promote their products or services.
By using mass advertising media, a firm can reduce its per-unit advertising costs, as the cost of creating and distributing an advertisement is spread over a larger audience. This allows firms to reach a wider market at a lower cost per customer and increase sales volume, which can lead to greater profits and market share.
Moreover, mass advertising media can help build brand awareness and reputation, which can increase customer loyalty and demand for a firm's products or services. This, in turn, can result in lower marketing costs over time as a result of greater customer retention and word-of-mouth advertising.
Therefore, the correct answer is "marketing economies."