The merging of firms engage in different stages of production and marketing is called?
Question 1 Report
The merging of firms engage in different stages of production and marketing is called?
Answer Details
The merging of firms that are engaged in different stages of production and marketing is known as "vertical integration". In vertical integration, a company may acquire or merge with a supplier or distributor in order to gain more control over its supply chain and increase efficiency. By integrating vertically, a company can potentially reduce costs, improve quality control, and gain a competitive advantage over its rivals. This is different from "horizontal integration," which refers to the merging of firms that are in the same industry and at the same stage of production.
Download The App On Google Playstore
Everything you need to excel in your exams
Personalized AI Learning Chat Assistant
200,000+ Exam Questions Across IGCSE, JAMB, WAEC & NECO
Over 3,900 Lesson Notes
Offline Support - Learn Anytime, Anywhere
Green Bridge Timetable
Literature Summaries & Potential Questions
Track Your Performance & Progress
In-depth Explanations for Comprehensive Learning