A continuous fall in the general price level is called

A continuous fall in the general price level is called deflation. Deflation is the opposite of inflation, which is the continuous rise in the general price level. Deflation can be caused by a decrease in the money supply, a decrease in government spending, or an increase in productivity. Deflation can have negative effects on the economy, such as a decrease in consumer spending and an increase in debt burdens. However, it can also have positive effects, such as an increase in the purchasing power of consumers and a decrease in the cost of borrowing.