Market Segmentation
Akopọ
An aircraft leaves Doha for Nairobi with 280 people on it. They depart at the same moment, arrive at the same moment and land at the same airport. The cheapest of them paid 180 US dollars and the most expensive paid nine times that. The airline is not cheating anybody. It has worked out that the people on that aeroplane are not one market but several, that a family travelling for a wedding and a consultant travelling for a meeting want different things badly enough to pay differently for them, and that charging everybody the same price would leave money on the table at one end and empty seats at the other.
That is market segmentation, and this lesson is about doing it deliberately. You will learn the four bases the specification names, gender, age, location and income, and see how each one changes not just the price but the product, the promotion and the place. You will learn to test whether a segment is real before building a business on it, weigh a niche against a mass market, and choose the marketing methods that suit a given group. That last skill is examined directly: the specification asks you to recommend the most appropriate marketing methods for given situations, and Recommend is the second highest-scoring command word on this paper.
Awọn Afojusun
- Types of segmentation.
Àwòrán ọpọlọ
A ti ṣe àwòrán kókó yìí kí o lè rí bí àwọn èrò ṣe so pọ̀.
Ṣí àwòrán ọpọlọ nínú áàpù
Akọ̀wé Ẹ̀kọ́
Àkọsílẹ̀ Ẹ̀kọ́ Pípé wà lórí Ohun Èlò Green Bridge
Gba ohun èlò Green Bridge CBT sórí fóònù tàbí kọ̀mpútà rẹ fún gbogbo ilé ìkàwé IGCSE: ìwé ìdánwò àtijọ́, ìlànà ìdíwọ̀n, àwòrán èrò, káàdì ìkẹ́kọ̀ọ́ àti ẹ̀kọ́ ohùn.
Ìdánwò Ẹ̀kọ́
Oriire fun ipari ẹkọ lori Market Segmentation. Ni bayi ti o ti ṣawari naa awọn imọran bọtini ati awọn imọran, o to akoko lati fi imọ rẹ si idanwo. Ẹka yii nfunni ni ọpọlọpọ awọn adaṣe awọn ibeere ti a ṣe lati fun oye rẹ lokun ati ṣe iranlọwọ fun ọ lati ṣe iwọn oye ohun elo naa.
Iwọ yoo pade adalu awọn iru ibeere, pẹlu awọn ibeere olumulo pupọ, awọn ibeere idahun kukuru, ati awọn ibeere iwe kikọ. Gbogbo ibeere kọọkan ni a ṣe pẹlu iṣaro lati ṣe ayẹwo awọn ẹya oriṣiriṣi ti imọ rẹ ati awọn ogbon ironu pataki.
Lo ise abala yii gege bi anfaani lati mu oye re lori koko-ọrọ naa lagbara ati lati ṣe idanimọ eyikeyi agbegbe ti o le nilo afikun ikẹkọ. Maṣe jẹ ki awọn italaya eyikeyi ti o ba pade da ọ lójú; dipo, wo wọn gẹgẹ bi awọn anfaani fun idagbasoke ati ilọsiwaju.
- Which one of the following best describes market segmentation? A. Selling the same product to everybody at the same price B. Dividing buyers into groups that share characteristics C. Reducing the price of a product to attract customers D. Moving production to another country Answer: B
- Which one of the following is a basis for segmentation named in the specification? A. Income B. Interest rates C. Exchange rates D. Production method Answer: A
- A business sells 240 units a month at 50 dollars. It adds a budget version at 30 dollars and sells 160 of those without losing any full-price sales. By how much does monthly revenue rise? A. 3,200 dollars B. 4,800 dollars C. 8,000 dollars D. 12,000 dollars Answer: B
- Which one of the following is the main risk of serving a niche market? A. Unit costs are very low B. There are usually many competitors C. The business depends on one small group of customers D. The margin on each sale is very small Answer: C
- A cinema charges students less on weekday afternoons only. Why is the time restriction important? A. It reduces the cinema's electricity costs B. It stops full-price customers using the cheaper price C. It is required by consumer protection law D. It increases the price paid by students Answer: B
Ṣiṣẹ́ lórí àwọn ìbéèrè wọ̀nyí nínú ohun èlò náà
Ṣiṣẹ́ lórí àwọn ìbéèrè wọ̀nyí nínú ohun èlò náà
Awọn Iwe Itọsọna Ti a Gba Nimọran
Ṣe Adaṣe Awọn Ibeere Idanwo Adaṣe
Ṣe o fẹ ṣe adaṣe awọn ibeere idanwo adaṣe nipa Market Segmentation? Ṣe igbasilẹ ohun elo Green Bridge CBT lati wọle si awọn ibeere idanwo adaṣe ati awọn ayẹwo adaṣe kikun fun koko-ọrọ yii.
Ṣe igbasilẹ ohun elo naa lori Google Playstore
Gbogbo ohun ti o nilo lati ṣe dara julọ ninu JAMB, WAEC ati NECO.
