Advertising
Akopọ
An advertisement is the only kind of graphic design that has to buy its own audience. Nobody opens a magazine to look at the ads, and nobody stands at a bus stop hoping for a poster. The work has to earn attention in the second or two it is given, deliver one idea that a stranger will remember, and do it in a voice the client can keep using for years. That is a harder brief than it sounds.
This note takes you from the client brief to the finished campaign: how to find the single proposition worth saying, how a message is ranked so the eye reads it in the right order, how one idea is stretched across a poster, a phone screen and a six-second film without falling apart, and how every execution feeds the corporate identity behind it. You will critique real campaigns and real student work, and you will see what an examiner is looking for when advertising is the route you take through a theme.
Awọn Afojusun
- Use advertising to convey information for clients and audiences that promotes corporate identity
- Use traditional graphic media and current technology
Akọ̀wé Ẹ̀kọ́
O wa lori ohun elo Green Bridge
Gba ohun elo Green Bridge CBT sori foonu tabi kọmputa rẹ lati ri awọn akọsilẹ ẹkọ ni kikun, awọn ibeere adaṣe, ati diẹ sii.
Ìdánwò Ẹ̀kọ́
Oriire fun ipari ẹkọ lori Advertising. Ni bayi ti o ti ṣawari naa awọn imọran bọtini ati awọn imọran, o to akoko lati fi imọ rẹ si idanwo. Ẹka yii nfunni ni ọpọlọpọ awọn adaṣe awọn ibeere ti a ṣe lati fun oye rẹ lokun ati ṣe iranlọwọ fun ọ lati ṣe iwọn oye ohun elo naa.
Iwọ yoo pade adalu awọn iru ibeere, pẹlu awọn ibeere olumulo pupọ, awọn ibeere idahun kukuru, ati awọn ibeere iwe kikọ. Gbogbo ibeere kọọkan ni a ṣe pẹlu iṣaro lati ṣe ayẹwo awọn ẹya oriṣiriṣi ti imọ rẹ ati awọn ogbon ironu pataki.
Lo ise abala yii gege bi anfaani lati mu oye re lori koko-ọrọ naa lagbara ati lati ṣe idanimọ eyikeyi agbegbe ti o le nilo afikun ikẹkọ. Maṣe jẹ ki awọn italaya eyikeyi ti o ba pade da ọ lójú; dipo, wo wọn gẹgẹ bi awọn anfaani fun idagbasoke ati ilọsiwaju.
- In an advertising brief, what are 'mandatories'? A) The client's preferred colours B) Elements that must appear, such as logos, legal wording and sponsor marks C) The deadlines for each stage of the work D) The list of competitors to avoid copying Answer: B
- Which of these is a proposition rather than an observation? A) Our bakery opens at 6am B) We have won two regional awards C) The bread reaches you before it has had time to cool D) We use flour milled within twenty miles Answer: C
- A 48-sheet roadside billboard is read in roughly one to two seconds. Which design decision follows most directly? A) Include long body copy so the message is complete B) Use one image and a headline of under about seven words C) Add a QR code so viewers can find out more D) Reduce the logo so the image is uninterrupted Answer: B
- Which agency and campaign is the standard example of using candour and white space to sell a small car in 1959? A) Doyle Dane Bernbach for Volkswagen B) McCann Melbourne for Metro Trains C) TBWA\Media Arts Lab for Apple D) Ogilvy for Hathaway shirts Answer: A
- Three posters share one device but differ in image, structure and copy. What is the correct term for each poster? A) A mandatory B) An insight C) An execution D) An endline Answer: C
O wa lori ohun elo Green Bridge
Gba ohun elo Green Bridge CBT sori foonu tabi kọmputa rẹ lati ri awọn akọsilẹ ẹkọ ni kikun, awọn ibeere adaṣe, ati diẹ sii.
O wa lori ohun elo Green Bridge
Gba ohun elo Green Bridge CBT sori foonu tabi kọmputa rẹ lati ri awọn akọsilẹ ẹkọ ni kikun, awọn ibeere adaṣe, ati diẹ sii.
Awọn Iwe Itọsọna Ti a Gba Nimọran
Ṣe Adaṣe Awọn Ibeere Idanwo Adaṣe
Ṣe o fẹ ṣe adaṣe awọn ibeere idanwo adaṣe nipa Advertising? Ṣe igbasilẹ ohun elo Green Bridge CBT lati wọle si awọn ibeere idanwo adaṣe ati awọn ayẹwo adaṣe kikun fun koko-ọrọ yii.
Ṣe igbasilẹ ohun elo naa lori Google Playstore
Gbogbo ohun ti o nilo lati ṣe dara julọ ninu JAMB, WAEC ati NECO.
