Technology And The Marketing Mix:
Akopọ
A shop used to need a high street; now it needs a website. The internet has rewritten how businesses reach customers, letting a tiny firm sell around the world overnight and letting a shopper compare a hundred sellers in seconds. Technology has not just changed marketing; it has changed who can compete.
In this lesson you will learn what e-commerce is, weigh its opportunities and threats for both businesses and consumers, and see how firms use the internet and social media to promote themselves. You will leave able to judge whether and how a business should take its marketing online.
Awọn Afojusun
- Define and explain the concept of e-commerce
- The opportunities and threats of e-commerce to business and consumers
- Use of the internet and social media networks for promotion
Ẹ̀kọ́ Ohùn
Gbọ́ ẹ̀kọ́ yìí nínú áàpù
Àwòrán ọpọlọ
A ti ṣe àwòrán kókó yìí kí o lè rí bí àwọn èrò ṣe so pọ̀.
Ṣí àwòrán ọpọlọ nínú áàpù
Káàdì ìrántí
Ìdánrawò kíákíá lórí ohun tí wọ́n ń dán wò nínú kókó yìí.
Ṣe ìdánrawò káàdì wọ̀nyí nínú áàpù
Akọ̀wé Ẹ̀kọ́
Àkọsílẹ̀ Ẹ̀kọ́ Pípé wà lórí Ohun Èlò Green Bridge
Gba ohun èlò Green Bridge CBT sórí fóònù tàbí kọ̀mpútà rẹ fún gbogbo ilé ìkàwé IGCSE: ìwé ìdánwò àtijọ́, ìlànà ìdíwọ̀n, àwòrán èrò, káàdì ìkẹ́kọ̀ọ́ àti ẹ̀kọ́ ohùn.
Ìdánwò Ẹ̀kọ́
Oriire fun ipari ẹkọ lori Technology And The Marketing Mix:. Ni bayi ti o ti ṣawari naa awọn imọran bọtini ati awọn imọran, o to akoko lati fi imọ rẹ si idanwo. Ẹka yii nfunni ni ọpọlọpọ awọn adaṣe awọn ibeere ti a ṣe lati fun oye rẹ lokun ati ṣe iranlọwọ fun ọ lati ṣe iwọn oye ohun elo naa.
Iwọ yoo pade adalu awọn iru ibeere, pẹlu awọn ibeere olumulo pupọ, awọn ibeere idahun kukuru, ati awọn ibeere iwe kikọ. Gbogbo ibeere kọọkan ni a ṣe pẹlu iṣaro lati ṣe ayẹwo awọn ẹya oriṣiriṣi ti imọ rẹ ati awọn ogbon ironu pataki.
Lo ise abala yii gege bi anfaani lati mu oye re lori koko-ọrọ naa lagbara ati lati ṣe idanimọ eyikeyi agbegbe ti o le nilo afikun ikẹkọ. Maṣe jẹ ki awọn italaya eyikeyi ti o ba pade da ọ lójú; dipo, wo wọn gẹgẹ bi awọn anfaani fun idagbasoke ati ilọsiwaju.
- E-commerce is best defined as: A. advertising on television B. buying and selling goods and services over the internet C. paying staff electronically D. storing data in the cloud Answer: B
- Which is an opportunity of e-commerce for a business? A. cyber-security risks B. reaching a global market C. higher shop rent D. customers cannot inspect goods Answer: B
- A threat of e-commerce to consumers is: A. wider choice B. lower prices C. the risk of online fraud and data misuse D. shopping at any time Answer: C
- A main benefit of using social media for promotion is that it: A. is completely risk-free B. is cheap and can reach a large audience quickly C. guarantees high sales D. removes all competition Answer: B
- Which is a threat to a business of selling online? A. opening 24 hours a day B. global competition from other sellers C. lower shop costs D. collecting customer data Answer: B
Ṣiṣẹ́ lórí àwọn ìbéèrè wọ̀nyí nínú ohun èlò náà
Ṣiṣẹ́ lórí àwọn ìbéèrè wọ̀nyí nínú ohun èlò náà
Awọn Iwe Itọsọna Ti a Gba Nimọran
Ẹ̀kọ́ síwájú láti àwọn orísun ṣíṣí
-
Abala ìwé ẹ̀kọ́
Trends in Social Media
What is social media, and how has it changed promotion?
"Introduction to Business: Trends in Social Media" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/12-10-trends-in-social-media. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction
Àwọn àjọ mìíràn ló tẹ̀ wọ́n jáde lábẹ́ ìwé àṣẹ ṣíṣí, a sì dá wọn lọ́lá bí wọ́n ṣe béèrè. Àwọn ìjápọ̀ ń ṣí ojú òpó wọn.
Ṣe Adaṣe Awọn Ibeere Idanwo Adaṣe
Ṣe o fẹ ṣe adaṣe awọn ibeere idanwo adaṣe nipa Technology And The Marketing Mix:? Ṣe igbasilẹ ohun elo Green Bridge CBT lati wọle si awọn ibeere idanwo adaṣe ati awọn ayẹwo adaṣe kikun fun koko-ọrọ yii.
Ṣe igbasilẹ ohun elo naa lori Google Playstore
Gbogbo ohun ti o nilo lati ṣe dara julọ ninu JAMB, WAEC ati NECO.
