Business Studies - 0450 CIE

The Role Of Marketing:

Akopọ

A great product that no one knows about, or that no one actually wants, will not sell. Marketing is how a business finds out what customers need, makes sure it satisfies those needs, and keeps customers coming back. It is the bridge between what a firm makes and what people will buy.

This lesson explains the role of marketing: identifying and satisfying customer needs, maintaining loyalty and building relationships. By the end you will see why marketing is far more than advertising, and how it drives the success of the whole business.

Awọn Afojusun

  1. Identifying customer needs
  2. Satisfying customer needs
  3. Maintaining customer loyalty
  4. Building customer relationships

Ẹ̀kọ́ Ohùn

Gbọ́ ẹ̀kọ́ yìí nínú áàpù

Àwòrán ọpọlọ

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Káàdì ìrántí

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Ṣe ìdánrawò káàdì wọ̀nyí nínú áàpù

Akọ̀wé Ẹ̀kọ́

Marketing decides whether a business sells what it makes. Firms that ignore customer needs end up with unsold stock; firms that build loyalty enjoy repeat sales for years. Understanding the role of marketing explains why some products succeed and others fail.

Àkọsílẹ̀ Ẹ̀kọ́ Pípé wà lórí Ohun Èlò Green Bridge

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Ìdánwò Ẹ̀kọ́

Oriire fun ipari ẹkọ lori The Role Of Marketing:. Ni bayi ti o ti ṣawari naa awọn imọran bọtini ati awọn imọran, o to akoko lati fi imọ rẹ si idanwo. Ẹka yii nfunni ni ọpọlọpọ awọn adaṣe awọn ibeere ti a ṣe lati fun oye rẹ lokun ati ṣe iranlọwọ fun ọ lati ṣe iwọn oye ohun elo naa.

Iwọ yoo pade adalu awọn iru ibeere, pẹlu awọn ibeere olumulo pupọ, awọn ibeere idahun kukuru, ati awọn ibeere iwe kikọ. Gbogbo ibeere kọọkan ni a ṣe pẹlu iṣaro lati ṣe ayẹwo awọn ẹya oriṣiriṣi ti imọ rẹ ati awọn ogbon ironu pataki.

Lo ise abala yii gege bi anfaani lati mu oye re lori koko-ọrọ naa lagbara ati lati ṣe idanimọ eyikeyi agbegbe ti o le nilo afikun ikẹkọ. Maṣe jẹ ki awọn italaya eyikeyi ti o ba pade da ọ lójú; dipo, wo wọn gẹgẹ bi awọn anfaani fun idagbasoke ati ilọsiwaju.

  1. Marketing is best described as: A. advertising only B. identifying and satisfying customer needs profitably C. producing goods D. paying wages Answer: B
  2. A market-orientated business: A. makes a product then looks for buyers B. ignores customers C. designs products around researched customer needs D. never advertises Answer: C
  3. Which is a role of marketing? A. paying taxes B. maintaining customer loyalty C. auditing accounts D. training machines Answer: B
  4. Keeping existing customers is usually: A. more expensive than winning new ones B. cheaper than winning new ones C. impossible D. of no value Answer: B
  5. The marketing mix is made up of: A. people, planet, profit B. product, price, place, promotion C. cash, credit, capital D. land, labour, capital Answer: B

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