Product:
Akopọ
The product is the first and most important part of the marketing mix: if it does not meet customers' needs, no amount of clever pricing or advertising will save it. From the idea on a drawing board to the day it is taken off the shelves, every product travels through a predictable life, and smart firms manage that journey.
In this lesson you will learn the value and risk of developing new products, the power of brand image and packaging, and the product life cycle with its extension strategies. You will be able to draw and read a life-cycle diagram and explain how each stage changes a firm's pricing and promotion decisions.
Awọn Afojusun
- The limitations and benefits of developing new products
- Brand image; impact on sales and customer loyalty
- The role of packaging
- The product life cycle: main stages and extension strategies; draw and interpret a product life cycle diagram
- How stages of the product life cycle can influence marketing decisions, e.g. promotion and pricing decisions
Ẹ̀kọ́ Ohùn
Gbọ́ ẹ̀kọ́ yìí nínú áàpù
Àwòrán ọpọlọ
A ti ṣe àwòrán kókó yìí kí o lè rí bí àwọn èrò ṣe so pọ̀.
Ṣí àwòrán ọpọlọ nínú áàpù
Káàdì ìrántí
Ìdánrawò kíákíá lórí ohun tí wọ́n ń dán wò nínú kókó yìí.
Ṣe ìdánrawò káàdì wọ̀nyí nínú áàpù
Akọ̀wé Ẹ̀kọ́
Àkọsílẹ̀ Ẹ̀kọ́ Pípé wà lórí Ohun Èlò Green Bridge
Gba ohun èlò Green Bridge CBT sórí fóònù tàbí kọ̀mpútà rẹ fún gbogbo ilé ìkàwé IGCSE: ìwé ìdánwò àtijọ́, ìlànà ìdíwọ̀n, àwòrán èrò, káàdì ìkẹ́kọ̀ọ́ àti ẹ̀kọ́ ohùn.
Ìdánwò Ẹ̀kọ́
Oriire fun ipari ẹkọ lori Product:. Ni bayi ti o ti ṣawari naa awọn imọran bọtini ati awọn imọran, o to akoko lati fi imọ rẹ si idanwo. Ẹka yii nfunni ni ọpọlọpọ awọn adaṣe awọn ibeere ti a ṣe lati fun oye rẹ lokun ati ṣe iranlọwọ fun ọ lati ṣe iwọn oye ohun elo naa.
Iwọ yoo pade adalu awọn iru ibeere, pẹlu awọn ibeere olumulo pupọ, awọn ibeere idahun kukuru, ati awọn ibeere iwe kikọ. Gbogbo ibeere kọọkan ni a ṣe pẹlu iṣaro lati ṣe ayẹwo awọn ẹya oriṣiriṣi ti imọ rẹ ati awọn ogbon ironu pataki.
Lo ise abala yii gege bi anfaani lati mu oye re lori koko-ọrọ naa lagbara ati lati ṣe idanimọ eyikeyi agbegbe ti o le nilo afikun ikẹkọ. Maṣe jẹ ki awọn italaya eyikeyi ti o ba pade da ọ lójú; dipo, wo wọn gẹgẹ bi awọn anfaani fun idagbasoke ati ilọsiwaju.
- The four stages of the product life cycle, in order, are: A. growth, introduction, decline, maturity B. introduction, growth, maturity, decline C. maturity, growth, introduction, decline D. introduction, maturity, growth, decline Answer: B
- At which stage are sales of a product at their peak and levelling off? A. introduction B. growth C. maturity D. decline Answer: C
- An action taken to prolong the maturity stage of a product is called: A. a launch strategy B. an extension strategy C. price skimming D. market research Answer: B
- A strong brand image mainly helps a business by: A. lowering its production costs B. building customer loyalty and allowing higher prices C. removing the need for packaging D. ending the product life cycle Answer: B
- Which is NOT a role of packaging? A. protecting the product B. giving information C. attracting customers D. setting the interest rate Answer: D
Ṣiṣẹ́ lórí àwọn ìbéèrè wọ̀nyí nínú ohun èlò náà
Ṣiṣẹ́ lórí àwọn ìbéèrè wọ̀nyí nínú ohun èlò náà
Awọn Iwe Itọsọna Ti a Gba Nimọran
Ẹ̀kọ́ síwájú láti àwọn orísun ṣíṣí
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Abala ìwé ẹ̀kọ́
The Product Life Cycle
What are the stages of the product life cycle?
"Introduction to Business: The Product Life Cycle" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/11-8-the-product-life-cycle. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction
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Abala ìwé ẹ̀kọ́
Creating Products That Deliver Value
How do organizations create new products?
"Introduction to Business: Creating Products That Deliver Value" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/11-7-creating-products-that-deliver-value. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction
Àwọn àjọ mìíràn ló tẹ̀ wọ́n jáde lábẹ́ ìwé àṣẹ ṣíṣí, a sì dá wọn lọ́lá bí wọ́n ṣe béèrè. Àwọn ìjápọ̀ ń ṣí ojú òpó wọn.
Ṣe Adaṣe Awọn Ibeere Idanwo Adaṣe
Ṣe o fẹ ṣe adaṣe awọn ibeere idanwo adaṣe nipa Product:? Ṣe igbasilẹ ohun elo Green Bridge CBT lati wọle si awọn ibeere idanwo adaṣe ati awọn ayẹwo adaṣe kikun fun koko-ọrọ yii.
Ṣe igbasilẹ ohun elo naa lori Google Playstore
Gbogbo ohun ti o nilo lati ṣe dara julọ ninu JAMB, WAEC ati NECO.
