Promotion
Akopọ
Every product needs an audience. Without promotion, even the best goods sit on shelves unseen, and the most useful services never reach the people who need them. Promotion is the bridge between a business and its customers, combining advertising, sales incentives, public relations, and personal selling to create awareness, build desire, and drive purchases.
In this lesson you will explore the main methods of advertising and promotion, compare persuasive and informative approaches, examine how social media and technology have transformed the way businesses reach consumers, and evaluate which promotional strategies work best in different commercial situations.
Awọn Afojusun
- Understand the purpose of advertising and promotion in commerce
- Understand main methods of advertising and promotion: radio, television and cinema, billboards and posters, newspapers, magazines and trade journals, point of sale, catalogues and brochures, circulars and leaflets, websites and mobile apps, free gifts and samples, trade fairs and exhibitions, sponsorship
- Understand approaches to advertising: persuasive, informative, competitive, collective
- Understand the role of social media in identifying customer needs and advertising
- Understand the impact of changing consumer preferences on advertising
- Understand the impact of technology on advertising and promotion: ecommerce, digital communication
Àwòrán ọpọlọ
A ti ṣe àwòrán kókó yìí kí o lè rí bí àwọn èrò ṣe so pọ̀.
Ṣí àwòrán ọpọlọ nínú áàpù
Káàdì ìrántí
Ìdánrawò kíákíá lórí ohun tí wọ́n ń dán wò nínú kókó yìí.
Ṣe ìdánrawò káàdì wọ̀nyí nínú áàpù
Akọ̀wé Ẹ̀kọ́
Àkọsílẹ̀ Ẹ̀kọ́ Pípé wà lórí Ohun Èlò Green Bridge
Gba ohun èlò Green Bridge CBT sórí fóònù tàbí kọ̀mpútà rẹ fún gbogbo ilé ìkàwé IGCSE: ìwé ìdánwò àtijọ́, ìlànà ìdíwọ̀n, àwòrán èrò, káàdì ìkẹ́kọ̀ọ́ àti ẹ̀kọ́ ohùn.
Ìdánwò Ẹ̀kọ́
Oriire fun ipari ẹkọ lori Promotion. Ni bayi ti o ti ṣawari naa awọn imọran bọtini ati awọn imọran, o to akoko lati fi imọ rẹ si idanwo. Ẹka yii nfunni ni ọpọlọpọ awọn adaṣe awọn ibeere ti a ṣe lati fun oye rẹ lokun ati ṣe iranlọwọ fun ọ lati ṣe iwọn oye ohun elo naa.
Iwọ yoo pade adalu awọn iru ibeere, pẹlu awọn ibeere olumulo pupọ, awọn ibeere idahun kukuru, ati awọn ibeere iwe kikọ. Gbogbo ibeere kọọkan ni a ṣe pẹlu iṣaro lati ṣe ayẹwo awọn ẹya oriṣiriṣi ti imọ rẹ ati awọn ogbon ironu pataki.
Lo ise abala yii gege bi anfaani lati mu oye re lori koko-ọrọ naa lagbara ati lati ṣe idanimọ eyikeyi agbegbe ti o le nilo afikun ikẹkọ. Maṣe jẹ ki awọn italaya eyikeyi ti o ba pade da ọ lójú; dipo, wo wọn gẹgẹ bi awọn anfaani fun idagbasoke ati ilọsiwaju.
- Which of the following is an example of informative advertising? A) A celebrity endorsing a perfume brand B) A supermarket leaflet listing prices of weekly offers C) A car advert showing a driver on a scenic mountain road D) A sports brand sponsoring a football team Answer: B
- What is the main purpose of sales promotion? A) To build long-term brand awareness B) To encourage an immediate increase in sales C) To improve the business's public image D) To provide after-sales service to customers Answer: B
- Which type of advertising involves businesses in the same industry promoting the product type rather than a specific brand? A) Persuasive B) Competitive C) Collective D) Informative Answer: C
- Which of the following is a drawback of using television advertising? A) It cannot reach a large audience B) It is very expensive to produce and broadcast C) It cannot use sound or moving images D) It only reaches local customers Answer: B
- A loyalty card is an example of which type of promotion? A) Advertising B) Public relations C) Sales promotion D) Personal selling Answer: C
Ṣiṣẹ́ lórí àwọn ìbéèrè wọ̀nyí nínú ohun èlò náà
Ṣiṣẹ́ lórí àwọn ìbéèrè wọ̀nyí nínú ohun èlò náà
Awọn Iwe Itọsọna Ti a Gba Nimọran
Ẹ̀kọ́ síwájú láti àwọn orísun ṣíṣí
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Abala ìwé ẹ̀kọ́
The Huge Impact of Advertising
How are advertising media selected?
"Introduction to Business: The Huge Impact of Advertising" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/12-6-the-huge-impact-of-advertising. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction
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Abala ìwé ẹ̀kọ́
Trends in Social Media
What is social media, and how has it changed promotion?
"Introduction to Business: Trends in Social Media" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/12-10-trends-in-social-media. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction
Àwọn àjọ mìíràn ló tẹ̀ wọ́n jáde lábẹ́ ìwé àṣẹ ṣíṣí, a sì dá wọn lọ́lá bí wọ́n ṣe béèrè. Àwọn ìjápọ̀ ń ṣí ojú òpó wọn.
Ṣe Adaṣe Awọn Ibeere Idanwo Adaṣe
Ṣe o fẹ ṣe adaṣe awọn ibeere idanwo adaṣe nipa Promotion? Ṣe igbasilẹ ohun elo Green Bridge CBT lati wọle si awọn ibeere idanwo adaṣe ati awọn ayẹwo adaṣe kikun fun koko-ọrọ yii.
Ṣe igbasilẹ ohun elo naa lori Google Playstore
Gbogbo ohun ti o nilo lati ṣe dara julọ ninu JAMB, WAEC ati NECO.
