Business Studies - 0450 CIE

Technology And The Marketing Mix:

Muhtasari

A shop used to need a high street; now it needs a website. The internet has rewritten how businesses reach customers, letting a tiny firm sell around the world overnight and letting a shopper compare a hundred sellers in seconds. Technology has not just changed marketing; it has changed who can compete.

In this lesson you will learn what e-commerce is, weigh its opportunities and threats for both businesses and consumers, and see how firms use the internet and social media to promote themselves. You will leave able to judge whether and how a business should take its marketing online.

Malengo

  1. Define and explain the concept of e-commerce
  2. The opportunities and threats of e-commerce to business and consumers
  3. Use of the internet and social media networks for promotion

Maelezo ya Somo

E-commerce and social media have become central to marketing, and the exam expects you to explain them and to weigh their benefits against their risks for a given firm. Because going online is rarely all good or all bad, this topic is ideal for the balanced, evaluative answers that earn top marks.

Inapatikana kwenye programu ya Green Bridge

Pakua programu ya Green Bridge CBT kwenye simu yako au kompyuta yako ili kupata maelezo kamili ya masomo, maswali ya mazoezi, na mengi zaidi.

Maelezo kamili ya masomo yenye michoro
Msaidizi wa kujifunza wa AI
Soma bila mtandao, wakati wowote, mahali popote
Inapatikana kwa Android, Windows, macOS, na Linux

Tathmini ya Somo

Hongera kwa kukamilisha somo la Technology And The Marketing Mix:. Sasa kwa kuwa umechunguza dhana na mawazo muhimu, ni wakati wa kuweka ujuzi wako kwa mtihani. Sehemu hii inatoa mazoezi mbalimbali maswali yaliyoundwa ili kuimarisha uelewaji wako na kukusaidia kupima ufahamu wako wa nyenzo.

Utakutana na mchanganyiko wa aina mbalimbali za maswali, ikiwemo maswali ya kuchagua jibu sahihi, maswali ya majibu mafupi, na maswali ya insha. Kila swali limebuniwa kwa umakini ili kupima vipengele tofauti vya maarifa yako na ujuzi wa kufikiri kwa makini.

Tumia sehemu hii ya tathmini kama fursa ya kuimarisha uelewa wako wa mada na kubaini maeneo yoyote ambapo unaweza kuhitaji kusoma zaidi. Usikatishwe tamaa na changamoto zozote utakazokutana nazo; badala yake, zitazame kama fursa za kukua na kuboresha.

  1. E-commerce is best defined as: A. advertising on television B. buying and selling goods and services over the internet C. paying staff electronically D. storing data in the cloud Answer: B
  2. Which is an opportunity of e-commerce for a business? A. cyber-security risks B. reaching a global market C. higher shop rent D. customers cannot inspect goods Answer: B
  3. A threat of e-commerce to consumers is: A. wider choice B. lower prices C. the risk of online fraud and data misuse D. shopping at any time Answer: C
  4. A main benefit of using social media for promotion is that it: A. is completely risk-free B. is cheap and can reach a large audience quickly C. guarantees high sales D. removes all competition Answer: B
  5. Which is a threat to a business of selling online? A. opening 24 hours a day B. global competition from other sellers C. lower shop costs D. collecting customer data Answer: B

Inapatikana kwenye programu ya Green Bridge

Pakua programu ya Green Bridge CBT kwenye simu yako au kompyuta yako ili kupata maelezo kamili ya masomo, maswali ya mazoezi, na mengi zaidi.

Maelezo kamili ya masomo yenye michoro
Msaidizi wa kujifunza wa AI
Soma bila mtandao, wakati wowote, mahali popote
Inapatikana kwa Android, Windows, macOS, na Linux

Inapatikana kwenye programu ya Green Bridge

Pakua programu ya Green Bridge CBT kwenye simu yako au kompyuta yako ili kupata maelezo kamili ya masomo, maswali ya mazoezi, na mengi zaidi.

Maelezo kamili ya masomo yenye michoro
Msaidizi wa kujifunza wa AI
Soma bila mtandao, wakati wowote, mahali popote
Inapatikana kwa Android, Windows, macOS, na Linux

Fanya Mazoezi ya Maswali ya Majaribio

Ungependa kufanya mazoezi ya maswali ya majaribio kuhusu Technology And The Marketing Mix:? Pakua programu ya Green Bridge CBT ili kupata maswali ya majaribio na tathmini kamili za mazoezi kuhusu mada hii.

Pakua Programu Kwenye Google Playstore

Kila kitu unachohitaji ili kufaulu katika JAMB, WAEC & NECO.

Green Bridge CBT Mobile App
Msaidizi wa Gumzo wa Kujifunza wa AI Uliobinafsishwa
Maelfu ya Maswali ya Zamani ya JAMB, WAEC & NECO
Zaidi ya Madaftari ya Masomo 1200
Msaada Nje ya Mtandao - Jifunze Wakati Wowote, Popote Pale
Ratiba ya Daraja la Kijani
Muhtasari wa Fasihi na Maswali Yanayoweza Kutokea
Fuata Utendaji na Maendeleo Yako
Maelezo ya Kina kwa Kujifunza kwa Kina