Design & Technology: Product Design - 9252 OxfordAQA

Investigation, Primary And Secondary Data

Muhtasari

Ask a student what their product must do and you will usually get four words: it must be strong. Ask an examiner what that is worth and the answer is nothing at all, because the specimen mark scheme prints it as one of four typical zero mark responses. Strong compared with what? Strong enough to survive what? Tested how? A requirement that cannot be measured cannot be met and cannot be failed, which means it is not a requirement.

This lesson is about turning what people need into something a designer can build against. You will learn how market research, interviews and human factors including ergonomics are used and applied; how focus groups, and product analysis and evaluation, produce information nothing else will; and how anthropometric data and percentiles decide real dimensions. You will carry out investigations in order to identify problems and needs, learn why a designer considers alterations to a brief and modifying the brief as required, and then write the three documents this course rests on: a design brief, a quantifiable and testable design specification, and a clear manufacturing specification. This is designing and making principles content, examined in Section C of Paper 1, where it supplied eleven marks on the specimen paper.

Malengo

  1. Use primary and secondary data to understand client and/or user needs
  2. How the following techniques are used and applied:
  3. market research, interviews and human factors including ergonomics
  4. focus groups and product analysis and evaluation
  5. the use of anthropometric data and percentiles.
  6. Carry out investigations in order to identify problems and needs
  7. Why a designer considers alterations to a brief and modifying the brief as required.
  8. Writing a design brief and producing design and manufacturing specifications
  9. Students should consider their own needs, wants and interests and those of others.
  10. Developing a quantifiable and testable design specification.
  11. Producing a clear manufacturing specification.

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Maelezo ya Somo

Every piece of information a designer uses is one of two kinds, and knowing which is worth a mark on its own.

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Tathmini ya Somo

Hongera kwa kukamilisha somo la Investigation, Primary And Secondary Data. Sasa kwa kuwa umechunguza dhana na mawazo muhimu, ni wakati wa kuweka ujuzi wako kwa mtihani. Sehemu hii inatoa mazoezi mbalimbali maswali yaliyoundwa ili kuimarisha uelewaji wako na kukusaidia kupima ufahamu wako wa nyenzo.

Utakutana na mchanganyiko wa aina mbalimbali za maswali, ikiwemo maswali ya kuchagua jibu sahihi, maswali ya majibu mafupi, na maswali ya insha. Kila swali limebuniwa kwa umakini ili kupima vipengele tofauti vya maarifa yako na ujuzi wa kufikiri kwa makini.

Tumia sehemu hii ya tathmini kama fursa ya kuimarisha uelewa wako wa mada na kubaini maeneo yoyote ambapo unaweza kuhitaji kusoma zaidi. Usikatishwe tamaa na changamoto zozote utakazokutana nazo; badala yake, zitazame kama fursa za kukua na kuboresha.

  1. Which one of the following is an example of primary data? A. A published anthropometric table B. A competitor's catalogue C. An interview the designer conducts with a user D. A magazine article about the market Answer: C
  2. Designing between the 5th and 95th percentiles accommodates approximately what proportion of the population? A. 50 per cent B. 75 per cent C. 90 per cent D. 100 per cent Answer: C
  3. Which percentile should be used to set the height of a doorway? A. The 5th B. The 50th C. The 95th D. Any, since it makes no difference Answer: C
  4. Which one of the following is a quantifiable and testable specification point? A. It must be strong B. It must not be too big C. It must weigh less than 1.5 kilograms D. It must be easy to use Answer: C
  5. The main advantage of a focus group over an interview is that A. it is cheaper to run. B. the participants interact and build on each other's views. C. it produces numerical data. D. it reaches a larger sample. Answer: B

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