Product:
Muhtasari
The product is the first and most important part of the marketing mix: if it does not meet customers' needs, no amount of clever pricing or advertising will save it. From the idea on a drawing board to the day it is taken off the shelves, every product travels through a predictable life, and smart firms manage that journey.
In this lesson you will learn the value and risk of developing new products, the power of brand image and packaging, and the product life cycle with its extension strategies. You will be able to draw and read a life-cycle diagram and explain how each stage changes a firm's pricing and promotion decisions.
Malengo
- The limitations and benefits of developing new products
- Brand image; impact on sales and customer loyalty
- The role of packaging
- The product life cycle: main stages and extension strategies; draw and interpret a product life cycle diagram
- How stages of the product life cycle can influence marketing decisions, e.g. promotion and pricing decisions
Maelezo ya Somo
Inapatikana kwenye programu ya Green Bridge
Pakua programu ya Green Bridge CBT kwenye simu yako au kompyuta yako ili kupata maelezo kamili ya masomo, maswali ya mazoezi, na mengi zaidi.
Tathmini ya Somo
Hongera kwa kukamilisha somo la Product:. Sasa kwa kuwa umechunguza dhana na mawazo muhimu, ni wakati wa kuweka ujuzi wako kwa mtihani. Sehemu hii inatoa mazoezi mbalimbali maswali yaliyoundwa ili kuimarisha uelewaji wako na kukusaidia kupima ufahamu wako wa nyenzo.
Utakutana na mchanganyiko wa aina mbalimbali za maswali, ikiwemo maswali ya kuchagua jibu sahihi, maswali ya majibu mafupi, na maswali ya insha. Kila swali limebuniwa kwa umakini ili kupima vipengele tofauti vya maarifa yako na ujuzi wa kufikiri kwa makini.
Tumia sehemu hii ya tathmini kama fursa ya kuimarisha uelewa wako wa mada na kubaini maeneo yoyote ambapo unaweza kuhitaji kusoma zaidi. Usikatishwe tamaa na changamoto zozote utakazokutana nazo; badala yake, zitazame kama fursa za kukua na kuboresha.
- The four stages of the product life cycle, in order, are: A. growth, introduction, decline, maturity B. introduction, growth, maturity, decline C. maturity, growth, introduction, decline D. introduction, maturity, growth, decline Answer: B
- At which stage are sales of a product at their peak and levelling off? A. introduction B. growth C. maturity D. decline Answer: C
- An action taken to prolong the maturity stage of a product is called: A. a launch strategy B. an extension strategy C. price skimming D. market research Answer: B
- A strong brand image mainly helps a business by: A. lowering its production costs B. building customer loyalty and allowing higher prices C. removing the need for packaging D. ending the product life cycle Answer: B
- Which is NOT a role of packaging? A. protecting the product B. giving information C. attracting customers D. setting the interest rate Answer: D
Inapatikana kwenye programu ya Green Bridge
Pakua programu ya Green Bridge CBT kwenye simu yako au kompyuta yako ili kupata maelezo kamili ya masomo, maswali ya mazoezi, na mengi zaidi.
Inapatikana kwenye programu ya Green Bridge
Pakua programu ya Green Bridge CBT kwenye simu yako au kompyuta yako ili kupata maelezo kamili ya masomo, maswali ya mazoezi, na mengi zaidi.
Vitabu Vinavyopendekezwa
Fanya Mazoezi ya Maswali ya Majaribio
Ungependa kufanya mazoezi ya maswali ya majaribio kuhusu Product:? Pakua programu ya Green Bridge CBT ili kupata maswali ya majaribio na tathmini kamili za mazoezi kuhusu mada hii.
Pakua Programu Kwenye Google Playstore
Kila kitu unachohitaji ili kufaulu katika JAMB, WAEC & NECO.
