Business - 9225 OxfordAQA

Competitive Environment

Muhtasari

The only water seller at a remote bus station can charge almost anything. The fourteenth coffee shop on a city street cannot charge a cent more than the thirteen around it, and has to work out what else it can offer instead. Same product, same country, same year. What separates them is not skill or effort. It is how many other people the customer could have bought from.

This topic has two objectives and both of them are about living with things you do not control. In this lesson you will learn what a market and competition actually mean, what competition does to a business's prices, costs, quality and profit, and when a business faces very little of it. Then you will look at risk and uncertainty: why every business faces them, what an entrepreneur is being paid for when they accept them, what a business can do to reduce them, and how producers in developing countries use a lower cost advantage to compete with established rivals in richer ones.

Malengo

  1. Impact on businesses of operating in competitive markets.
  2. Uncertainty and risks businesses face.

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Maelezo ya Somo

The water seller at the bus station is not a better businessperson than the coffee shop owner. He simply has something the coffee shop owner does not: customers with nowhere else to go. He can set a high price, need not be especially pleasant, and will still sell out.

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Tathmini ya Somo

Hongera kwa kukamilisha somo la Competitive Environment. Sasa kwa kuwa umechunguza dhana na mawazo muhimu, ni wakati wa kuweka ujuzi wako kwa mtihani. Sehemu hii inatoa mazoezi mbalimbali maswali yaliyoundwa ili kuimarisha uelewaji wako na kukusaidia kupima ufahamu wako wa nyenzo.

Utakutana na mchanganyiko wa aina mbalimbali za maswali, ikiwemo maswali ya kuchagua jibu sahihi, maswali ya majibu mafupi, na maswali ya insha. Kila swali limebuniwa kwa umakini ili kupima vipengele tofauti vya maarifa yako na ujuzi wa kufikiri kwa makini.

Tumia sehemu hii ya tathmini kama fursa ya kuimarisha uelewa wako wa mada na kubaini maeneo yoyote ambapo unaweza kuhitaji kusoma zaidi. Usikatishwe tamaa na changamoto zozote utakazokutana nazo; badala yake, zitazame kama fursa za kukua na kuboresha.

  1. Which one of the following businesses is most likely to face minimal competition? A. A bakery on a busy high street B. A mobile phone shop in a shopping centre C. The only petrol station for eighty kilometres D. A hairdresser in a large city Answer: C
  2. Which one of the following is the most likely effect of increased competition on a business? A. It can raise its prices freely B. It faces pressure to lower prices or improve quality C. Its fixed costs fall D. Its suppliers give it longer credit Answer: B
  3. Which one of the following is a barrier to entry into a market? A. A large number of existing customers B. Low start-up costs C. The need for a government licence that is rarely granted D. Weak brand loyalty among customers Answer: C
  4. Which one of the following actions genuinely reduces a business's risk rather than transferring it to someone else? A. Carrying out market research before launching a product B. Forming a limited company C. Insuring the delivery vehicles D. Signing a fixed price contract with a supplier Answer: A
  5. How do businesses in developing countries most commonly compete with those in developed countries? A. Through a lower cost advantage B. Through higher wages C. Through longer established brands D. Through stricter regulation Answer: A

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