The Role Of Marketing:
Muhtasari
A great product that no one knows about, or that no one actually wants, will not sell. Marketing is how a business finds out what customers need, makes sure it satisfies those needs, and keeps customers coming back. It is the bridge between what a firm makes and what people will buy.
This lesson explains the role of marketing: identifying and satisfying customer needs, maintaining loyalty and building relationships. By the end you will see why marketing is far more than advertising, and how it drives the success of the whole business.
Malengo
- Identifying customer needs
- Satisfying customer needs
- Maintaining customer loyalty
- Building customer relationships
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- Marketing is best described as: A. advertising only B. identifying and satisfying customer needs profitably C. producing goods D. paying wages Answer: B
- A market-orientated business: A. makes a product then looks for buyers B. ignores customers C. designs products around researched customer needs D. never advertises Answer: C
- Which is a role of marketing? A. paying taxes B. maintaining customer loyalty C. auditing accounts D. training machines Answer: B
- Keeping existing customers is usually: A. more expensive than winning new ones B. cheaper than winning new ones C. impossible D. of no value Answer: B
- The marketing mix is made up of: A. people, planet, profit B. product, price, place, promotion C. cash, credit, capital D. land, labour, capital Answer: B
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Sehemu ya kitabu
The Marketing Concept
What is the marketing concept and relationship-building?
"Introduction to Business: The Marketing Concept" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/11-1-the-marketing-concept. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction
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