Business Studies (9-1) - 0986 CIE

Technology And The Marketing Mix:

Muhtasari

A shop used to need a high street; now it needs a website. The internet has rewritten how businesses reach customers, letting a tiny firm sell around the world overnight and letting a shopper compare a hundred sellers in seconds. Technology has not just changed marketing; it has changed who can compete.

In this lesson you will learn what e-commerce is, weigh its opportunities and threats for both businesses and consumers, and see how firms use the internet and social media to promote themselves. You will leave able to judge whether and how a business should take its marketing online.

Malengo

  1. Define and explain the concept of e-commerce
  2. The opportunities and threats of e-commerce to business and consumers
  3. Use of the internet and social media networks for promotion

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Maelezo ya Somo

E-commerce and social media have become central to marketing, and the exam expects you to explain them and to weigh their benefits against their risks for a given firm. Because going online is rarely all good or all bad, this topic is ideal for the balanced, evaluative answers that earn top marks.

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Tathmini ya Somo

Hongera kwa kukamilisha somo la Technology And The Marketing Mix:. Sasa kwa kuwa umechunguza dhana na mawazo muhimu, ni wakati wa kuweka ujuzi wako kwa mtihani. Sehemu hii inatoa mazoezi mbalimbali maswali yaliyoundwa ili kuimarisha uelewaji wako na kukusaidia kupima ufahamu wako wa nyenzo.

Utakutana na mchanganyiko wa aina mbalimbali za maswali, ikiwemo maswali ya kuchagua jibu sahihi, maswali ya majibu mafupi, na maswali ya insha. Kila swali limebuniwa kwa umakini ili kupima vipengele tofauti vya maarifa yako na ujuzi wa kufikiri kwa makini.

Tumia sehemu hii ya tathmini kama fursa ya kuimarisha uelewa wako wa mada na kubaini maeneo yoyote ambapo unaweza kuhitaji kusoma zaidi. Usikatishwe tamaa na changamoto zozote utakazokutana nazo; badala yake, zitazame kama fursa za kukua na kuboresha.

  1. E-commerce is best defined as: A. advertising on television B. buying and selling goods and services over the internet C. paying staff electronically D. storing data in the cloud Answer: B
  2. Which is an opportunity of e-commerce for a business? A. cyber-security risks B. reaching a global market C. higher shop rent D. customers cannot inspect goods Answer: B
  3. A threat of e-commerce to consumers is: A. wider choice B. lower prices C. the risk of online fraud and data misuse D. shopping at any time Answer: C
  4. A main benefit of using social media for promotion is that it: A. is completely risk-free B. is cheap and can reach a large audience quickly C. guarantees high sales D. removes all competition Answer: B
  5. Which is a threat to a business of selling online? A. opening 24 hours a day B. global competition from other sellers C. lower shop costs D. collecting customer data Answer: B

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Vitabu Vinavyopendekezwa

Cambridge IGCSE and O Level Business Studies
Cambridge IGCSE and O Level Business Studies
Manukuu: Fifth edition
Mchapishaji: Hodder Education
Mwaka: 2018
ISBN: 978-1-5104-2123-3
Maelezo: Endorsed textbook with full coverage of the 0450/0986 syllabus, case studies and exam-style questions.
Cambridge IGCSE and O Level Business Studies Revised Coursebook
Cambridge IGCSE and O Level Business Studies Revised Coursebook
Manukuu: Third edition
Mchapishaji: Cambridge University Press
Mwaka: 2018
ISBN: 978-1-108-56398-7
Maelezo: Endorsed coursebook with international case studies and activities for the Core and Supplement content.

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