Business Studies - 0450 CIE

Presentation And Use Of Market Research Results:

Muhtasari

Collecting market research is only half the job. The numbers are useless until someone turns them into a clear picture and draws the right conclusions. A well-drawn chart can reveal in seconds what a page of figures hides.

In this lesson you will learn how market research results are presented as tables, bar charts, pie charts and line graphs, and, crucially, how to read them: spotting the biggest segment, the trend over time, and what the data is telling a business to do.

Malengo

  1. Analyse market research data shown in the form of graphs, charts and diagrams; draw simple conclusions from such data

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Maelezo ya Somo

Managers make decisions from data, but only if it is presented clearly and interpreted correctly. Misreading a chart leads to a wrong decision, launching a product customers do not want, or pricing it badly. In the exam you are regularly given a chart or table and asked to analyse it and draw conclusions, so this is a skill worth real marks.

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Tathmini ya Somo

Hongera kwa kukamilisha somo la Presentation And Use Of Market Research Results:. Sasa kwa kuwa umechunguza dhana na mawazo muhimu, ni wakati wa kuweka ujuzi wako kwa mtihani. Sehemu hii inatoa mazoezi mbalimbali maswali yaliyoundwa ili kuimarisha uelewaji wako na kukusaidia kupima ufahamu wako wa nyenzo.

Utakutana na mchanganyiko wa aina mbalimbali za maswali, ikiwemo maswali ya kuchagua jibu sahihi, maswali ya majibu mafupi, na maswali ya insha. Kila swali limebuniwa kwa umakini ili kupima vipengele tofauti vya maarifa yako na ujuzi wa kufikiri kwa makini.

Tumia sehemu hii ya tathmini kama fursa ya kuimarisha uelewa wako wa mada na kubaini maeneo yoyote ambapo unaweza kuhitaji kusoma zaidi. Usikatishwe tamaa na changamoto zozote utakazokutana nazo; badala yake, zitazame kama fursa za kukua na kuboresha.

  1. Which chart best shows how a market is split into shares of a whole? A. line graph B. pie chart C. table D. flow chart Answer: B
  2. A line graph is most useful for showing: A. exact totals B. shares of a whole C. a trend over time D. a firm's logo Answer: C
  3. In a survey of 200 people, 80 chose product X. The percentage choosing X is: A. 20% B. 40% C. 60% D. 80% Answer: B
  4. The most important final step when analysing data is to: A. ignore the smallest value B. state what it means for the business C. redraw the chart D. increase the sample Answer: B
  5. A bar chart is best for: A. showing change over time B. comparing the size of separate categories C. exact decimals D. showing proportions of a whole Answer: B

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Vitabu Vinavyopendekezwa

Cambridge IGCSE and O Level Business Studies
Cambridge IGCSE and O Level Business Studies
Manukuu: Fifth edition
Mchapishaji: Hodder Education
Mwaka: 2018
ISBN: 978-1-5104-2123-3
Maelezo: Endorsed textbook with full coverage of the 0450/0986 syllabus, case studies and exam-style questions.
Cambridge IGCSE and O Level Business Studies Revised Coursebook
Cambridge IGCSE and O Level Business Studies Revised Coursebook
Manukuu: Third edition
Mchapishaji: Cambridge University Press
Mwaka: 2018
ISBN: 978-1-108-56398-7
Maelezo: Endorsed coursebook with international case studies and activities for the Core and Supplement content.

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