Business Studies - 0450 CIE

Promotion:

Muhtasari

A great product that nobody has heard of will not sell. Promotion is how a business tells customers it exists, persuades them to buy, and keeps them coming back, but it costs money, so every dollar must work hard.

In this lesson you will learn the aims of promotion, the main forms it takes, advertising and sales promotion, and how each influences sales. You will also learn why a business must spend its promotion budget cost-effectively, getting the most extra sales for the least cost.

Malengo

The aims of promotion
Different forms of promotion and how they influence sales, e.g. advertising, sales promotion
The need for cost-effectiveness in spending the marketing budget on promotion

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Maelezo ya Somo

Promotion turns a good product into actual sales. Done well, it raises awareness, builds a brand and lifts revenue; done badly, it wastes money a business may not be able to afford. Because budgets are limited, examiners often ask you to judge whether a method is worth its cost, so cost-effectiveness is the key idea.

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Tathmini ya Somo

Hongera kwa kukamilisha somo la Promotion:. Sasa kwa kuwa umechunguza dhana na mawazo muhimu, ni wakati wa kuweka ujuzi wako kwa mtihani. Sehemu hii inatoa mazoezi mbalimbali maswali yaliyoundwa ili kuimarisha uelewaji wako na kukusaidia kupima ufahamu wako wa nyenzo.

Utakutana na mchanganyiko wa aina mbalimbali za maswali, ikiwemo maswali ya kuchagua jibu sahihi, maswali ya majibu mafupi, na maswali ya insha. Kila swali limebuniwa kwa umakini ili kupima vipengele tofauti vya maarifa yako na ujuzi wa kufikiri kwa makini.

Tumia sehemu hii ya tathmini kama fursa ya kuimarisha uelewa wako wa mada na kubaini maeneo yoyote ambapo unaweza kuhitaji kusoma zaidi. Usikatishwe tamaa na changamoto zozote utakazokutana nazo; badala yake, zitazame kama fursa za kukua na kuboresha.

Which is an aim of promotion? A. to raise fixed costs B. to inform and persuade customers C. to reduce output D. to pay a union Answer: B
'Buy one get one free' is an example of: A. advertising B. sales promotion C. capital employed D. an employment contract Answer: B
Advertising is mainly used to: A. give a short-term sales boost B. build awareness and brand image over time C. clear slow stock today D. pay workers Answer: B
Cost-effective promotion means: A. spending as much as possible B. getting the most extra sales per dollar spent C. only using TV D. ignoring the budget Answer: B
A small firm with a tight budget targeting young people should prefer: A. national TV adverts B. targeted social media C. no promotion D. newspaper full pages Answer: B

Fanyia kazi maswali haya kwenye programu

Vitabu Vinavyopendekezwa

Cambridge IGCSE and O Level Business Studies

Manukuu: Fifth edition

Mchapishaji: Hodder Education

Mwaka: 2018

ISBN: 978-1-5104-2123-3

Maelezo: Endorsed textbook with full coverage of the 0450/0986 syllabus, case studies and exam-style questions.

Cambridge IGCSE and O Level Business Studies Revised Coursebook

Manukuu: Third edition

Mchapishaji: Cambridge University Press

Mwaka: 2018

ISBN: 978-1-108-56398-7

Maelezo: Endorsed coursebook with international case studies and activities for the Core and Supplement content.

Jifunze zaidi kutoka vyanzo huria

Sehemu ya kitabu Promotion Strategy OpenStax · Introduction to Business
What is promotion, and what are the key elements of a promotional mix?

"Introduction to Business: Promotion Strategy" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/12-5-promotion-strategy. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction
Sehemu ya kitabu Sales Promotion OpenStax · Introduction to Business
What are the goals of sales promotion, and what are several types of sales promotion?

"Introduction to Business: Sales Promotion" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/12-8-sales-promotion. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction

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Fanya Mazoezi ya Maswali ya Majaribio

Ungependa kufanya mazoezi ya maswali ya majaribio kuhusu Promotion:? Pakua programu ya Green Bridge CBT ili kupata maswali ya majaribio na tathmini kamili za mazoezi kuhusu mada hii.

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