Concepts Of Niche Marketing And Mass Marketing:
Muhtasari
Should a business try to sell something to everyone, or something special to a chosen few? A car maker selling millions of family hatchbacks and a workshop making a handful of hand-built sports cars are following two opposite strategies, and each can be the right one. The choice between mass and niche marketing shapes the whole business.
In this lesson you will learn exactly what niche and mass marketing mean, weigh the benefits and limitations of each, and practise judging which approach suits a particular business. You will leave able to recommend and defend a marketing strategy for any firm.
Malengo
- Benefits and limitations of both approaches to marketing
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Tathmini ya Somo
Hongera kwa kukamilisha somo la Concepts Of Niche Marketing And Mass Marketing:. Sasa kwa kuwa umechunguza dhana na mawazo muhimu, ni wakati wa kuweka ujuzi wako kwa mtihani. Sehemu hii inatoa mazoezi mbalimbali maswali yaliyoundwa ili kuimarisha uelewaji wako na kukusaidia kupima ufahamu wako wa nyenzo.
Utakutana na mchanganyiko wa aina mbalimbali za maswali, ikiwemo maswali ya kuchagua jibu sahihi, maswali ya majibu mafupi, na maswali ya insha. Kila swali limebuniwa kwa umakini ili kupima vipengele tofauti vya maarifa yako na ujuzi wa kufikiri kwa makini.
Tumia sehemu hii ya tathmini kama fursa ya kuimarisha uelewa wako wa mada na kubaini maeneo yoyote ambapo unaweza kuhitaji kusoma zaidi. Usikatishwe tamaa na changamoto zozote utakazokutana nazo; badala yake, zitazame kama fursa za kukua na kuboresha.
- Niche marketing aims a product at: A. the whole market B. a small specialised segment C. only overseas customers D. only wholesalers Answer: B
- A major benefit of mass marketing is: A. little competition B. high prices C. economies of scale from large output D. a very small market Answer: C
- Which is a typical feature of niche marketing? A. thin profit margins B. a higher price and fatter margin C. very high sales volume D. strong direct competition Answer: B
- A risk of relying only on a niche market is that: A. competition is too strong B. unit costs are too low C. the small market can shrink, hitting all sales D. prices must be very low Answer: C
- Which business is most likely to use mass marketing? A. a maker of hand-built luxury yachts B. a global producer of a standard soft drink C. a tailor of bespoke suits D. a specialist vintage watch repairer Answer: B
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Vitabu Vinavyopendekezwa
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Sehemu ya kitabu
Market Segmentation
What are the five basic forms of consumer and business market segmentation?
"Introduction to Business: Market Segmentation" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/11-5-market-segmentation. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction
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