Business Competition
Visão Geral
Walk down any high street and you will see two very different kinds of business: a corner shop selling almost identical bread and milk to twenty rivals within walking distance, and a single national water company that every household in the region must buy from because there is no alternative supplier. Both are real market structures, and the amount of competition each firm faces changes almost everything about how it behaves.
In this lesson you will travel along the spectrum of market structures from highly competitive markets to monopoly, examine why some firms grow large while others deliberately stay small, and unpack the barriers that keep monopolies and oligopolies protected from new rivals. You will finish able to judge, for a given market, whether more competition or more concentration serves consumers better.
Objetivos
- Advantages and disadvantages of competition to firms, consumers and the economy, including efficiency, choice, quality, innovation, price
- Advantages and disadvantages of large firms and small firms
- Factors influencing the growth of firms: government regulation, access to finance, economies of scale, the desire to spread risk, the desire to take over competitors
- Reasons firms stay small: size of market, nature of market (niche), lack of finance, aims of the entrepreneur
- Definition of monopoly
- Main features of monopoly: one business dominates the market, unique product, price-maker, barriers to entry (legal barriers, patents, marketing budgets, technology, high start-up costs)
- Advantages and disadvantages of monopoly: efficiency, choice, quality, innovation, price, economies of scale
- Definition of oligopoly
- Main features of oligopoly: few firms, large firms dominate, different products, barriers to entry, collusion, non-price competition, price competition
- Advantages and disadvantages of oligopoly: choice, quality, innovation, collusion and cartels fixing high prices, price wars between oligopolies
Nota de Aula
Disponível na aplicação Green Bridge
Transfira a aplicação Green Bridge CBT para o seu telemóvel ou computador para aceder a notas de aula completas, questões de prática e muito mais.
Avaliação da Lição
Parabéns por concluir a lição em Business Competition. Agora que você explorou o conceitos e ideias-chave, é hora de colocar seu conhecimento à prova. Esta seção oferece uma variedade de práticas perguntas destinadas a reforçar sua compreensão e ajudá-lo a avaliar sua compreensão do material.
Irá encontrar uma mistura de tipos de perguntas, incluindo perguntas de escolha múltipla, perguntas de resposta curta e perguntas de redação. Cada pergunta é cuidadosamente elaborada para avaliar diferentes aspetos do seu conhecimento e competências de pensamento crítico.
Use esta secção de avaliação como uma oportunidade para reforçar a tua compreensão do tema e identificar quaisquer áreas onde possas precisar de estudo adicional. Não te deixes desencorajar pelos desafios que encontrares; em vez disso, vê-os como oportunidades de crescimento e melhoria.
- Which market structure is characterised by many small firms selling an identical product, none able to influence the market price? A) Monopoly B) Oligopoly C) Perfect competition D) Natural monopoly Answer: C
- Which of the following is a barrier to entry? A) Falling consumer demand B) A patent protecting a product design C) A fall in raw material prices D) An increase in the number of suppliers Answer: B
- A market is dominated by four large firms who compete mainly through advertising and loyalty schemes rather than price. This best describes: A) Perfect competition B) Monopoly C) Oligopoly D) A niche market Answer: C
- Which of the following best explains why a monopolist can act as a price-maker? A) It has lower costs than every other firm B) Consumers have no close substitute to switch to C) It always sells at the lowest possible price D) Government sets its price directly Answer: B
- Which of the following is most likely to encourage a small firm to remain small rather than grow? A) Easy access to bank finance B) Operating in a niche market with limited total demand C) Strong economies of scale D) A government subsidy for expansion Answer: B
Disponível na aplicação Green Bridge
Transfira a aplicação Green Bridge CBT para o seu telemóvel ou computador para aceder a notas de aula completas, questões de prática e muito mais.
Disponível na aplicação Green Bridge
Transfira a aplicação Green Bridge CBT para o seu telemóvel ou computador para aceder a notas de aula completas, questões de prática e muito mais.
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