Retail
Visão Geral
Every product that leaves a factory eventually reaches a customer, and retailers are the final link in that chain. From a neighbourhood corner shop to a sprawling hypermarket, retail businesses shape how consumers discover, compare and purchase the goods they need.
In this lesson you will explore the functions retailers perform, the different types of retail outlet, the factors that influence where shops locate, and the modern techniques and technologies that are transforming the way people buy. You will also examine why small-scale retailers continue to thrive alongside retail giants, and how recent developments such as omnichannel retailing and mobile commerce are reshaping the industry.
Objetivos
- Understand functions of retailers, including buying, storing, selling, providing credit facilities, introducing new products, advertising and window displays, after sales service
- Understand types of retailer: street markets, independent retailers, speciality shops, department stores, multiples, supermarkets, hypermarkets, ecommerce/etailers
- Understand location factors for retail outlets: availability of labour, closeness to markets, transport links, availability of power, raw materials, competition, suppliers, communication, government tax breaks and subsidies, planning authorities
- Understand techniques in retail: branding, own labels, logos, packaging, self-service, after-sales service, barcoding, EPOS, loss leaders, seasonal sales, special offers, loyalty cards and programmes
- Understand developments in retailing: omnichannel retailing, self-scan checkouts, click and collect, mobile retailing (mcommerce)
- Understand reasons for the survival of small-scale retailers
- Understand changes in the retail trade and the impact on businesses and individuals
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Nota de Aula
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Avaliação da Lição
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- Which of the following is a function of a retailer? A) Extracting raw materials B) Breaking bulk C) Manufacturing goods D) Mining resources Answer: B
- Which type of retailer operates many branches under the same brand name with centralised buying? A) Independent retailer B) Street market trader C) Multiple (chain store) D) Speciality shop Answer: C
- What does EPOS stand for? A) Electronic Payment of Sales B) Electronic Point of Sale C) Efficient Processing of Stock D) Electronic Processing of Supplies Answer: B
- A supermarket sells baked beans below cost price to attract shoppers. This technique is called: A) Penetration pricing B) A special offer C) A loss leader D) Price skimming Answer: C
- Which development allows customers to order online and pick up goods from a physical location? A) M-commerce B) Omnichannel retailing C) Click and collect D) Self-scan checkout Answer: C
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Livros Recomendados
Para aprender mais, fontes abertas
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Secção do manual
The Competitive World of Retailing
What are the different kinds of retail operations?
"Introduction to Business: The Competitive World of Retailing" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/12-3-the-competitive-world-of-retailing. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction
Publicados por outras organizações com licenças abertas e creditados como pedem. As ligações abrem os seus sites.
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