WAEC SSCE - Marketing - 2023 (Objective)

Sales promotion is important because it enhables a business to

A form of sales promotion that rewards customers for consistently purchasing a company;s product is

Which of the following factors would not be considered by a cement manufacturing firm in the choice of transportation mode for its goods?

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Muyi sets up a poultry business at the outskirts of Oshogbo upon retirement from the civil service.

Muyi is regarded as

The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is

The systematic process of obtaining and analyzing data to provide information for marketing decision making is

The last stage in the buying decision process is the

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Muyi sets up a poultry business at the outskirts of Oshogbo upon retirement from the civil service.

Which of the following factors would have influenced the choice of the location of the poultry business?

The need for an item backed by the ability to pay by a consumer is

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ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.

Which of the folloewing advertising media would be suitable for the company?

The set of variables a confectionery company uses to execute its marketing strategy is marketing

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OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.

Ernest Super Market is classified as

The proces of bringing products to the attention of prospective customers is

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The inscription V-Cough on the product is an example of a

A source of primary data for marketing research is

Which of the following items is an example of primary product?

Which of the following pricing strategies is used by wholesalers of industrial goods?

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The part represented by the letter Z is the

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The yam sellers in Alesinloye trading area in Kano formed an organization.

What type of organization formed by the yam sellers is a

Air transport is preferred to other modes because it is

An orientation that holds that a company's decision should include consumer satisfaction and community development is

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BIK Ltd has developed a new health application for the public.
Which of the following illustrations would be used to distribute the application?

Which of the following institutions is not a marketing intermediary?

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The yam sellers in Alesinloye trading area in Kano formed an organization.

Which of the following functions would be performed by the organization?

A product that is brought frequently on impulse at lower price is

A specialised facility used for the storage of fruits and vegetables is

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The yam sellers in Alesinloye trading area in Kano formed an organization.

Which of the following reasons would have informed the formation of the association? To

Which of the following factors is not a price determinant?

Which of the following factors would influence a company's decision to change its production process?

A source of financing option available to a provision store owner is

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OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.

OJ Ltd is an example of

An activity performed in a warehouse is

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BIK Ltd has developed a new health application for the public.

Which of the following means would be used by the company to make the service available to the target market?

An organizational factor that influences a manager's decision to but raw materials from a particular source is company's

A delivery note that accompanies goods to the buyer shows

The factors that influence the performance of marketing activities of a firm is marketing

Which pricing strategy is adopted by a company that sells its product for ₦200 when the prevailing market price for same product is ₦150?

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ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.

A benefit the company would derive from advertising the product is

A person who carries out point-of-sales promotion is

Iron ore is classified as