Advertising

Gbogbo ọrọ náà

Welcome to the course on Advertising in Marketing. This course delves into the critical role that advertising plays in the marketing mix of businesses. Advertising serves as a powerful tool for communicating with target audiences, influencing consumer behavior, and ultimately driving sales.

Throughout this course, we will explore the various objectives related to understanding, applying, and analyzing advertising strategies. One of the key goals is to help you comprehend the significance of advertising in the overall marketing strategy of a company. By the end of this course, you will be equipped to identify different advertising strategies and discern their suitability for various marketing scenarios.

Understanding the factors that influence advertising decisions is crucial in creating effective campaigns. We will delve into the process of designing and implementing advertising campaigns that resonate with the target market. By analyzing the impact of advertising on consumer behavior, you will gain insights into how advertising shapes perceptions and drives purchasing decisions.

As part of this course, you will have the opportunity to develop sample adverts for different products or services. This practical aspect will enhance your ability to apply theoretical concepts to real-world advertising scenarios. By constructing sample adverts, you will demonstrate proficiency in crafting compelling messaging that engages consumers and drives brand awareness.

Furthermore, we will discuss the various media channels available for advertising and examine their advantages and disadvantages. Understanding the different types of media and their effectiveness will enable you to make informed decisions when planning advertising campaigns. Additionally, we will explore the production of sample adverts and the elements that contribute to creating impactful visual and written content.

In sum, this course on Advertising in Marketing aims to equip you with the knowledge and skills necessary to excel in the dynamic world of advertising. By focusing on key objectives such as understanding advertising's role, identifying strategies, analyzing influencing factors, and creating effective campaigns, you will develop a comprehensive understanding of how advertising influences consumer behavior and drives business success.

Ebumnobi

  1. Identify various advertising strategies and their application in different scenarios
  2. Evaluate the impact of advertising on consumer behavior
  3. Explain the process of creating effective advertising campaigns
  4. Demonstrate the ability to develop sample adverts for different products or services
  5. Understand the role and importance of advertising in marketing
  6. Analyze the factors influencing advertising decisions

Akọmọ Ojú-ẹkọ

Advertising is a crucial element of marketing used to communicate information about products, services, or brands to potential customers. It plays a significant role in shaping consumer perceptions and influencing their purchasing decisions. In this lesson, we will explore different advertising strategies, the impact of advertising on consumer behavior, the process of creating advertising campaigns, and how to develop sample adverts.

Ayẹwo Ẹkọ

Ekele diri gi maka imecha ihe karịrị na Advertising. Ugbu a na ị na-enyochakwa isi echiche na echiche ndị dị mkpa, ọ bụ oge iji nwalee ihe ị ma. Ngwa a na-enye ụdị ajụjụ ọmụmụ dị iche iche emebere iji kwado nghọta gị wee nyere gị aka ịmata otú ị ghọtara ihe ndị a kụziri.

Ị ga-ahụ ngwakọta nke ụdị ajụjụ dị iche iche, gụnyere ajụjụ chọrọ ịhọrọ otu n’ime ọtụtụ azịza, ajụjụ chọrọ mkpirisi azịza, na ajụjụ ede ede. A na-arụpụta ajụjụ ọ bụla nke ọma iji nwalee akụkụ dị iche iche nke ihe ọmụma gị na nkà nke ịtụgharị uche.

Jiri akụkụ a nke nyocha ka ohere iji kụziere ihe ị matara banyere isiokwu ahụ ma chọpụta ebe ọ bụla ị nwere ike ịchọ ọmụmụ ihe ọzọ. Ekwela ka nsogbu ọ bụla ị na-eche ihu mee ka ị daa mba; kama, lee ha anya dị ka ohere maka ịzụlite onwe gị na imeziwanye.

  1. What is the main objective of advertising in marketing? A. To increase production costs B. To reduce brand awareness C. To communicate with customers and prospects D. To lower profit margins Answer: C. To communicate with customers and prospects
  2. Which of the following is NOT a common advertising strategy? A. Emotional appeal B. Rational appeal C. Fear appeal D. Procurement appeal Answer: D. Procurement appeal
  3. What factors should be considered when making advertising decisions? A. The cost of competitors' products B. The target audience and budget C. The weather forecast for the week D. The number of social media followers Answer: B. The target audience and budget
  4. What is a crucial step in creating effective advertising campaigns? A. Ignoring consumer feedback B. Using only one advertising channel C. Setting unrealistic goals D. Understanding the target audience Answer: D. Understanding the target audience
  5. How does advertising influence consumer behavior? A. By increasing prices B. By decreasing brand awareness C. By providing information and creating desires D. By limiting product availability Answer: C. By providing information and creating desires

Àwọn Ìwé Tó Dáa Láti Kà

Principles of Marketing
Principles of Marketing
Ìkọ̀wé-àbáojú: A Nigerian Perspective
Onkọwe atẹjade: Pearson Education
Afọ: 2018
ISBN: 978-9781299318

Àwọn Ìbéèrè Tó Ti Kọjá

Nna, you dey wonder how past questions for this topic be? Here be some questions about Advertising from previous years.

WAEC SSCE - Marketing - 2022

Ajụjụ 1 Ripọtì

(a) Explain the following terms in marketing: (i) needs;  (ii) wants; (iii) exchange; (iv) demand  (v) transaction.

(b) Okon Enterprises Ltd sells electronic appliances at his retail
outlet at No. 4 Okeke Adamu Street, Lagos. Telephone No. 06012345678. He intends to offer 15% discount to encourage the sales of his newly introduced Blenders, Television and Radio sets. You are
required to design a sample of a handbill showing the products with the advertising message.

Wo Idahun