Business - 9225 OxfordAQA

Technology

Gbogbo ọrọ náà

Thirty years ago a clothing retailer that wanted customers in another country had to sign a lease, fit out a shop, hire staff who spoke the language and hope. Today it can put up a website in that country's language on a Monday and take its first order on the Wednesday, from a warehouse it already owns. The barrier that used to protect every local retailer, the cost of physically being there, has largely gone.

This topic has only two objectives, e-commerce and digital communication, and it is one of the shortest in the specification. It is also one of the most useful, because technology touches every other topic you study: it changes how businesses reach markets, how they talk to stakeholders, how much stock they hold, how their staff are organised and who their competitors are. In this lesson you will learn what e-commerce actually does to a business's market and its costs, what digital communication is used for and with whom, and how to argue both sides when a case study asks whether the change has been good for a particular firm.

Ebumnobi

  1. e-Commerce.
  2. Digital communication.

Maapụ uche

E seela isiokwu a ka ị hụ otu echiche si ejikọta.

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Akwụkwọ Ọmụmụ

For most of business history, the size of a firm's market was decided by geography. A shop could sell to the people who could reach it, a factory to the wholesalers who could collect from it, and expanding meant physically opening somewhere else, which was slow and expensive. That constraint protected small local businesses as much as it limited them: the shop on the corner had no competition from a shop three hundred kilometres away, because that shop could not reach its customers.

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Nnyocha Ọmụmụ

Ekele diri gi maka imecha ihe karịrị na Technology. Ugbu a na ị na-enyochakwa isi echiche na echiche ndị dị mkpa, ọ bụ oge iji nwalee ihe ị ma. Ngwa a na-enye ụdị ajụjụ ọmụmụ dị iche iche emebere iji kwado nghọta gị wee nyere gị aka ịmata otú ị ghọtara ihe ndị a kụziri.

Ị ga-ahụ ngwakọta nke ụdị ajụjụ dị iche iche, gụnyere ajụjụ chọrọ ịhọrọ otu n’ime ọtụtụ azịza, ajụjụ chọrọ mkpirisi azịza, na ajụjụ ede ede. A na-arụpụta ajụjụ ọ bụla nke ọma iji nwalee akụkụ dị iche iche nke ihe ọmụma gị na nkà nke ịtụgharị uche.

Jiri akụkụ a nke nyocha ka ohere iji kụziere ihe ị matara banyere isiokwu ahụ ma chọpụta ebe ọ bụla ị nwere ike ịchọ ọmụmụ ihe ọzọ. Ekwela ka nsogbu ọ bụla ị na-eche ihu mee ka ị daa mba; kama, lee ha anya dị ka ohere maka ịzụlite onwe gị na imeziwanye.

  1. Which one of the following is an example of e-commerce? A. A business emailing its staff about a rota change B. A customer buying a jacket through a company's website C. A manager holding a meeting by video link D. A shop recording its daily takings on a spreadsheet Answer: B
  2. Which one of the following is a benefit to a business of using e-commerce to enter a new country? A. It removes the need to hold any stock B. It guarantees that customers there will buy C. It allows selling there without the cost of opening shops D. It prevents competitors from selling in that country Answer: C
  3. Which one of the following is a drawback of selling online? A. Customers can compare prices with competitors in seconds B. The business can sell outside normal opening hours C. The business collects data about what customers look at D. The business needs fewer expensive town centre premises Answer: A
  4. A business uses video conferencing instead of flying managers to meetings. Which one of the following is the main benefit? A. Lower travel costs and less working time lost B. Higher prices can be charged to customers C. Suppliers will deliver more quickly D. The business needs less stock Answer: A
  5. Which one of the following best describes digital communication? A. Completing sales through a website B. Storing accounts on a computer instead of on paper C. Using electronic tools such as email and video links to exchange information with stakeholders D. Using machinery controlled by computers to make products Answer: C

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