Place – Distribution Channels:
Gbogbo ọrọ náà
Even the best product fails if customers cannot get it. Place, one of the 4 Ps, is about how a product travels from the producer to the final customer. Choosing the right route can cut costs, reach more buyers and decide whether a launch succeeds.
This lesson explains the main distribution channels, from using wholesalers and retailers to selling direct, with their advantages and disadvantages. By the end you will be able to recommend and justify the best channel for a given product and business.
Ebumnobi
- Advantages and disadvantages of different channels, e.g. use of wholesalers, retailers or direct to consumers
- Recommend and justify an appropriate distribution channel in given circumstances
Akọmọ Ojú-ẹkọ
Ọ dị na ngwa Green Bridge
Budata ngwa Green Bridge CBT na ekwentị maọbụ kọmputa gị iji nweta akwụkwọ ndụmọdụ zuru oke, ajụjụ mmụta, na ndị ọzọ.
Ayẹwo Ẹkọ
Ekele diri gi maka imecha ihe karịrị na Place – Distribution Channels:. Ugbu a na ị na-enyochakwa isi echiche na echiche ndị dị mkpa, ọ bụ oge iji nwalee ihe ị ma. Ngwa a na-enye ụdị ajụjụ ọmụmụ dị iche iche emebere iji kwado nghọta gị wee nyere gị aka ịmata otú ị ghọtara ihe ndị a kụziri.
Ị ga-ahụ ngwakọta nke ụdị ajụjụ dị iche iche, gụnyere ajụjụ chọrọ ịhọrọ otu n’ime ọtụtụ azịza, ajụjụ chọrọ mkpirisi azịza, na ajụjụ ede ede. A na-arụpụta ajụjụ ọ bụla nke ọma iji nwalee akụkụ dị iche iche nke ihe ọmụma gị na nkà nke ịtụgharị uche.
Jiri akụkụ a nke nyocha ka ohere iji kụziere ihe ị matara banyere isiokwu ahụ ma chọpụta ebe ọ bụla ị nwere ike ịchọ ọmụmụ ihe ọzọ. Ekwela ka nsogbu ọ bụla ị na-eche ihu mee ka ị daa mba; kama, lee ha anya dị ka ohere maka ịzụlite onwe gị na imeziwanye.
- A distribution channel is: A. the price of a product B. the route a product takes from producer to consumer C. an advertising method D. a type of finance Answer: B
- A wholesaler usually sells to: A. final consumers B. retailers C. governments only D. no one Answer: B
- Selling direct to consumers means the producer: A. uses many intermediaries B. keeps more profit and control C. always reaches more customers D. avoids all marketing Answer: B
- An advantage of using a wholesaler is that the producer: A. keeps all the profit B. reaches many small retailers and stores less stock C. controls all selling D. avoids sharing profit Answer: B
- A retailer is a business that sells to: A. wholesalers B. producers C. the final consumer D. other retailers only Answer: C
Ọ dị na ngwa Green Bridge
Budata ngwa Green Bridge CBT na ekwentị maọbụ kọmputa gị iji nweta akwụkwọ ndụmọdụ zuru oke, ajụjụ mmụta, na ndị ọzọ.
Ọ dị na ngwa Green Bridge
Budata ngwa Green Bridge CBT na ekwentị maọbụ kọmputa gị iji nweta akwụkwọ ndụmọdụ zuru oke, ajụjụ mmụta, na ndị ọzọ.
Àwọn Ìwé Tó Dáa Láti Kà
Meecha Ajụjụ Ule Ọmarịcha
Ị chọrọ ime ajụjụ ule ọmarịcha gbasara Place – Distribution Channels:? Budata ngwa Green Bridge CBT iji nweta ajụjụ ule ọmarịcha na nyocha zuru ezu gbasara isiokwu a.
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