Technology And The Marketing Mix:
Gbogbo ọrọ náà
A shop used to need a high street; now it needs a website. The internet has rewritten how businesses reach customers, letting a tiny firm sell around the world overnight and letting a shopper compare a hundred sellers in seconds. Technology has not just changed marketing; it has changed who can compete.
In this lesson you will learn what e-commerce is, weigh its opportunities and threats for both businesses and consumers, and see how firms use the internet and social media to promote themselves. You will leave able to judge whether and how a business should take its marketing online.
Ebumnobi
- Define and explain the concept of e-commerce
- The opportunities and threats of e-commerce to business and consumers
- Use of the internet and social media networks for promotion
Akọmọ Ojú-ẹkọ
Ọ dị na ngwa Green Bridge
Budata ngwa Green Bridge CBT na ekwentị maọbụ kọmputa gị iji nweta akwụkwọ ndụmọdụ zuru oke, ajụjụ mmụta, na ndị ọzọ.
Ayẹwo Ẹkọ
Ekele diri gi maka imecha ihe karịrị na Technology And The Marketing Mix:. Ugbu a na ị na-enyochakwa isi echiche na echiche ndị dị mkpa, ọ bụ oge iji nwalee ihe ị ma. Ngwa a na-enye ụdị ajụjụ ọmụmụ dị iche iche emebere iji kwado nghọta gị wee nyere gị aka ịmata otú ị ghọtara ihe ndị a kụziri.
Ị ga-ahụ ngwakọta nke ụdị ajụjụ dị iche iche, gụnyere ajụjụ chọrọ ịhọrọ otu n’ime ọtụtụ azịza, ajụjụ chọrọ mkpirisi azịza, na ajụjụ ede ede. A na-arụpụta ajụjụ ọ bụla nke ọma iji nwalee akụkụ dị iche iche nke ihe ọmụma gị na nkà nke ịtụgharị uche.
Jiri akụkụ a nke nyocha ka ohere iji kụziere ihe ị matara banyere isiokwu ahụ ma chọpụta ebe ọ bụla ị nwere ike ịchọ ọmụmụ ihe ọzọ. Ekwela ka nsogbu ọ bụla ị na-eche ihu mee ka ị daa mba; kama, lee ha anya dị ka ohere maka ịzụlite onwe gị na imeziwanye.
- E-commerce is best defined as: A. advertising on television B. buying and selling goods and services over the internet C. paying staff electronically D. storing data in the cloud Answer: B
- Which is an opportunity of e-commerce for a business? A. cyber-security risks B. reaching a global market C. higher shop rent D. customers cannot inspect goods Answer: B
- A threat of e-commerce to consumers is: A. wider choice B. lower prices C. the risk of online fraud and data misuse D. shopping at any time Answer: C
- A main benefit of using social media for promotion is that it: A. is completely risk-free B. is cheap and can reach a large audience quickly C. guarantees high sales D. removes all competition Answer: B
- Which is a threat to a business of selling online? A. opening 24 hours a day B. global competition from other sellers C. lower shop costs D. collecting customer data Answer: B
Ọ dị na ngwa Green Bridge
Budata ngwa Green Bridge CBT na ekwentị maọbụ kọmputa gị iji nweta akwụkwọ ndụmọdụ zuru oke, ajụjụ mmụta, na ndị ọzọ.
Ọ dị na ngwa Green Bridge
Budata ngwa Green Bridge CBT na ekwentị maọbụ kọmputa gị iji nweta akwụkwọ ndụmọdụ zuru oke, ajụjụ mmụta, na ndị ọzọ.
Àwọn Ìwé Tó Dáa Láti Kà
Meecha Ajụjụ Ule Ọmarịcha
Ị chọrọ ime ajụjụ ule ọmarịcha gbasara Technology And The Marketing Mix:? Budata ngwa Green Bridge CBT iji nweta ajụjụ ule ọmarịcha na nyocha zuru ezu gbasara isiokwu a.
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Ihe nile ichoro iji nwee ihe ịga nke ọma na JAMB, WAEC & NECO.
