Market Research
Gbogbo ọrọ náà
Before a business spends money developing a product, it needs to know whether anyone will actually buy it. Market research turns guesswork into evidence by collecting and analysing information about customers, competitors and the wider market. Getting it right can mean the difference between a best-seller and a costly failure.
In this lesson you will learn the difference between primary and secondary research, explore methods such as questionnaires, focus groups and published data, and understand how businesses choose the right approach to reduce risk and spot opportunities. You will also practise evaluating the strengths and weaknesses of different research techniques - a skill tested regularly on the Edexcel Business papers.
Ebumnobi
- Understand the purpose of market research: to identify and understand customer needs, to identify gaps in the market, to reduce risk, to inform business decisions
- Understand methods of market research: primary research (survey, questionnaire, focus group, observation, test marketing) and secondary research (internet, market reports, government reports)
- Understand the use of data in market research: qualitative and quantitative data, the role of social media in collecting market research data, the importance of the reliability of market research data
Akọmọ Ojú-ẹkọ
Ọ dị na ngwa Green Bridge
Budata ngwa Green Bridge CBT na ekwentị maọbụ kọmputa gị iji nweta akwụkwọ ndụmọdụ zuru oke, ajụjụ mmụta, na ndị ọzọ.
Ayẹwo Ẹkọ
Ekele diri gi maka imecha ihe karịrị na Market Research. Ugbu a na ị na-enyochakwa isi echiche na echiche ndị dị mkpa, ọ bụ oge iji nwalee ihe ị ma. Ngwa a na-enye ụdị ajụjụ ọmụmụ dị iche iche emebere iji kwado nghọta gị wee nyere gị aka ịmata otú ị ghọtara ihe ndị a kụziri.
Ị ga-ahụ ngwakọta nke ụdị ajụjụ dị iche iche, gụnyere ajụjụ chọrọ ịhọrọ otu n’ime ọtụtụ azịza, ajụjụ chọrọ mkpirisi azịza, na ajụjụ ede ede. A na-arụpụta ajụjụ ọ bụla nke ọma iji nwalee akụkụ dị iche iche nke ihe ọmụma gị na nkà nke ịtụgharị uche.
Jiri akụkụ a nke nyocha ka ohere iji kụziere ihe ị matara banyere isiokwu ahụ ma chọpụta ebe ọ bụla ị nwere ike ịchọ ọmụmụ ihe ọzọ. Ekwela ka nsogbu ọ bụla ị na-eche ihu mee ka ị daa mba; kama, lee ha anya dị ka ohere maka ịzụlite onwe gị na imeziwanye.
- Which of the following is an example of primary research? A) Reading a government census report B) Analysing a competitor's annual report C) Conducting a customer survey D) Reviewing industry statistics online Answer: C
- What type of data does a focus group primarily produce? A) Quantitative data B) Qualitative data C) Numerical data D) Statistical data Answer: B
- Which sampling method ensures every member of the population has an equal chance of being selected? A) Quota sampling B) Convenience sampling C) Random sampling D) Stratified sampling Answer: C
- Which of the following is a disadvantage of secondary research? A) It is expensive to collect B) It takes a long time to gather C) It may be out of date D) It is exclusive to the business Answer: C
- A business uses loyalty card data to identify buying patterns. This is an example of: A) Primary qualitative research B) Primary quantitative research C) Secondary qualitative research D) Secondary quantitative research Answer: D
Ọ dị na ngwa Green Bridge
Budata ngwa Green Bridge CBT na ekwentị maọbụ kọmputa gị iji nweta akwụkwọ ndụmọdụ zuru oke, ajụjụ mmụta, na ndị ọzọ.
Ọ dị na ngwa Green Bridge
Budata ngwa Green Bridge CBT na ekwentị maọbụ kọmputa gị iji nweta akwụkwọ ndụmọdụ zuru oke, ajụjụ mmụta, na ndị ọzọ.
Àwọn Ìwé Tó Dáa Láti Kà
Meecha Ajụjụ Ule Ọmarịcha
Ị chọrọ ime ajụjụ ule ọmarịcha gbasara Market Research? Budata ngwa Green Bridge CBT iji nweta ajụjụ ule ọmarịcha na nyocha zuru ezu gbasara isiokwu a.
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