Business Studies - 0450 CIE

Promotion:

Gbogbo ọrọ náà

A great product that nobody has heard of will not sell. Promotion is how a business tells customers it exists, persuades them to buy, and keeps them coming back, but it costs money, so every dollar must work hard.

In this lesson you will learn the aims of promotion, the main forms it takes, advertising and sales promotion, and how each influences sales. You will also learn why a business must spend its promotion budget cost-effectively, getting the most extra sales for the least cost.

Ebumnobi

The aims of promotion
Different forms of promotion and how they influence sales, e.g. advertising, sales promotion
The need for cost-effectiveness in spending the marketing budget on promotion

Akọmọ Ojú-ẹkọ

Promotion turns a good product into actual sales. Done well, it raises awareness, builds a brand and lifts revenue; done badly, it wastes money a business may not be able to afford. Because budgets are limited, examiners often ask you to judge whether a method is worth its cost, so cost-effectiveness is the key idea.

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Ayẹwo Ẹkọ

Ekele diri gi maka imecha ihe karịrị na Promotion:. Ugbu a na ị na-enyochakwa isi echiche na echiche ndị dị mkpa, ọ bụ oge iji nwalee ihe ị ma. Ngwa a na-enye ụdị ajụjụ ọmụmụ dị iche iche emebere iji kwado nghọta gị wee nyere gị aka ịmata otú ị ghọtara ihe ndị a kụziri.

Ị ga-ahụ ngwakọta nke ụdị ajụjụ dị iche iche, gụnyere ajụjụ chọrọ ịhọrọ otu n’ime ọtụtụ azịza, ajụjụ chọrọ mkpirisi azịza, na ajụjụ ede ede. A na-arụpụta ajụjụ ọ bụla nke ọma iji nwalee akụkụ dị iche iche nke ihe ọmụma gị na nkà nke ịtụgharị uche.

Jiri akụkụ a nke nyocha ka ohere iji kụziere ihe ị matara banyere isiokwu ahụ ma chọpụta ebe ọ bụla ị nwere ike ịchọ ọmụmụ ihe ọzọ. Ekwela ka nsogbu ọ bụla ị na-eche ihu mee ka ị daa mba; kama, lee ha anya dị ka ohere maka ịzụlite onwe gị na imeziwanye.

Which is an aim of promotion? A. to raise fixed costs B. to inform and persuade customers C. to reduce output D. to pay a union Answer: B
'Buy one get one free' is an example of: A. advertising B. sales promotion C. capital employed D. an employment contract Answer: B
Advertising is mainly used to: A. give a short-term sales boost B. build awareness and brand image over time C. clear slow stock today D. pay workers Answer: B
Cost-effective promotion means: A. spending as much as possible B. getting the most extra sales per dollar spent C. only using TV D. ignoring the budget Answer: B
A small firm with a tight budget targeting young people should prefer: A. national TV adverts B. targeted social media C. no promotion D. newspaper full pages Answer: B