Commerce - 4CM1 PearsonEdexcel

Promotion

Gbogbo ọrọ náà

Every product needs an audience. Without promotion, even the best goods sit on shelves unseen, and the most useful services never reach the people who need them. Promotion is the bridge between a business and its customers, combining advertising, sales incentives, public relations, and personal selling to create awareness, build desire, and drive purchases.

In this lesson you will explore the main methods of advertising and promotion, compare persuasive and informative approaches, examine how social media and technology have transformed the way businesses reach consumers, and evaluate which promotional strategies work best in different commercial situations.

Ebumnobi

Understand the purpose of advertising and promotion in commerce
Understand main methods of advertising and promotion: radio, television and cinema, billboards and posters, newspapers, magazines and trade journals, point of sale, catalogues and brochures, circulars and leaflets, websites and mobile apps, free gifts and samples, trade fairs and exhibitions, sponsorship
Understand approaches to advertising: persuasive, informative, competitive, collective
Understand the role of social media in identifying customer needs and advertising
Understand the impact of changing consumer preferences on advertising
Understand the impact of technology on advertising and promotion: ecommerce, digital communication

Akọmọ Ojú-ẹkọ

A manufacturer produces thousands of units, a retailer stocks hundreds of lines, and a service provider is ready to deliver. But none of this matters if customers do not know the product exists, what it does, or where to find it. Promotion solves this problem by communicating with potential buyers through a mix of paid advertising, sales incentives, and public relations activities.

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Ayẹwo Ẹkọ

Ekele diri gi maka imecha ihe karịrị na Promotion. Ugbu a na ị na-enyochakwa isi echiche na echiche ndị dị mkpa, ọ bụ oge iji nwalee ihe ị ma. Ngwa a na-enye ụdị ajụjụ ọmụmụ dị iche iche emebere iji kwado nghọta gị wee nyere gị aka ịmata otú ị ghọtara ihe ndị a kụziri.

Ị ga-ahụ ngwakọta nke ụdị ajụjụ dị iche iche, gụnyere ajụjụ chọrọ ịhọrọ otu n’ime ọtụtụ azịza, ajụjụ chọrọ mkpirisi azịza, na ajụjụ ede ede. A na-arụpụta ajụjụ ọ bụla nke ọma iji nwalee akụkụ dị iche iche nke ihe ọmụma gị na nkà nke ịtụgharị uche.

Jiri akụkụ a nke nyocha ka ohere iji kụziere ihe ị matara banyere isiokwu ahụ ma chọpụta ebe ọ bụla ị nwere ike ịchọ ọmụmụ ihe ọzọ. Ekwela ka nsogbu ọ bụla ị na-eche ihu mee ka ị daa mba; kama, lee ha anya dị ka ohere maka ịzụlite onwe gị na imeziwanye.

Which of the following is an example of informative advertising? A) A celebrity endorsing a perfume brand B) A supermarket leaflet listing prices of weekly offers C) A car advert showing a driver on a scenic mountain road D) A sports brand sponsoring a football team Answer: B
What is the main purpose of sales promotion? A) To build long-term brand awareness B) To encourage an immediate increase in sales C) To improve the business's public image D) To provide after-sales service to customers Answer: B
Which type of advertising involves businesses in the same industry promoting the product type rather than a specific brand? A) Persuasive B) Competitive C) Collective D) Informative Answer: C
Which of the following is a drawback of using television advertising? A) It cannot reach a large audience B) It is very expensive to produce and broadcast C) It cannot use sound or moving images D) It only reaches local customers Answer: B
A loyalty card is an example of which type of promotion? A) Advertising B) Public relations C) Sales promotion D) Personal selling Answer: C