Art and Design: Graphic Communication - 4GC1 PearsonEdexcel

Package Design

Gbogbo ọrọ náà

Packaging is the only graphic design most people pick up and turn over. It has to survive a lorry, stack on a pallet, stand up on a shelf, be recognised from three metres away, carry a legally required list of information in very little space, open without a knife, and then be thrown away responsibly. It is a three-dimensional object with a graphic surface, and the two cannot be designed separately.

This note works through the net and the die line, the materials and what each protects against, the hierarchy of the front panel and the crowded reality of the back, the shelf test that decides whether your design works at all, and the sustainability decisions that are now part of every brief. You will make things flat and fold them up, which is the only way this subject can be learned.

Ebumnobi

  1. Design functional 3D material to protect, promote and communicate brand identity for a range of products and purposes
  2. Use a range of package design materials, tools and techniques such as traditional and non-traditional graphic media and construction processes and materials

Akwụkwọ Ọmụmụ

The specification describes this area as the functional design of three-dimensional material to protect, promote and communicate brand identity. Take the three verbs seriously and in that order, because they are three separate design problems that have to be solved with one object.

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Nnyocha Ọmụmụ

Ekele diri gi maka imecha ihe karịrị na Package Design. Ugbu a na ị na-enyochakwa isi echiche na echiche ndị dị mkpa, ọ bụ oge iji nwalee ihe ị ma. Ngwa a na-enye ụdị ajụjụ ọmụmụ dị iche iche emebere iji kwado nghọta gị wee nyere gị aka ịmata otú ị ghọtara ihe ndị a kụziri.

Ị ga-ahụ ngwakọta nke ụdị ajụjụ dị iche iche, gụnyere ajụjụ chọrọ ịhọrọ otu n’ime ọtụtụ azịza, ajụjụ chọrọ mkpirisi azịza, na ajụjụ ede ede. A na-arụpụta ajụjụ ọ bụla nke ọma iji nwalee akụkụ dị iche iche nke ihe ọmụma gị na nkà nke ịtụgharị uche.

Jiri akụkụ a nke nyocha ka ohere iji kụziere ihe ị matara banyere isiokwu ahụ ma chọpụta ebe ọ bụla ị nwere ike ịchọ ọmụmụ ihe ọzọ. Ekwela ka nsogbu ọ bụla ị na-eche ihu mee ka ị daa mba; kama, lee ha anya dị ka ohere maka ịzụlite onwe gị na imeziwanye.

  1. What is a die line? A) The edge of the printed image on a carton B) The technical drawing of the net showing cut and crease lines separately C) The maximum ink coverage allowed on board D) The line along which a package is designed to tear open Answer: B
  2. Why is a blank white card mock-up made before any artwork is applied? A) To save money on printing B) Because structural and graphic faults fail differently, and testing them together hides which is at fault C) Because white card folds more easily than printed board D) Because clients prefer to see unprinted models Answer: B
  3. The 1915 brief that produced a famous contour bottle asked for a container that could be: A) Filled twice as quickly as its competitors B) Recognised by touch in the dark and identified when broken C) Stacked six high without crushing D) Manufactured from a single sheet of material Answer: B
  4. Which material combination is most likely to prevent a package from being recycled? A) Corrugated board with a paper label B) A multi-layer flexible laminate C) Moulded pulp with no printing D) Uncoated folding boxboard Answer: B
  5. A barcode should not be printed across a fold because: A) The ink will crack along the crease B) The bar widths are distorted and part of the code sits at a different angle to the scanner C) Folds always fall in the quiet zone D) Scanners cannot read codes printed on board Answer: B

Rue ajuju ndi a n'ime ngwa ahu

Rue ajuju ndi a n'ime ngwa ahu

Meecha Ajụjụ Ule Ọmarịcha

Ị chọrọ ime ajụjụ ule ọmarịcha gbasara Package Design? Budata ngwa Green Bridge CBT iji nweta ajụjụ ule ọmarịcha na nyocha zuru ezu gbasara isiokwu a.

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