Promotion:
Gbogbo ọrọ náà
A great product that nobody has heard of will not sell. Promotion is how a business tells customers it exists, persuades them to buy, and keeps them coming back, but it costs money, so every dollar must work hard.
In this lesson you will learn the aims of promotion, the main forms it takes, advertising and sales promotion, and how each influences sales. You will also learn why a business must spend its promotion budget cost-effectively, getting the most extra sales for the least cost.
Ebumnobi
- The aims of promotion
- Different forms of promotion and how they influence sales, e.g. advertising, sales promotion
- The need for cost-effectiveness in spending the marketing budget on promotion
Nkuzi Olu
Gee ntị na nkuzi a na ngwa
Maapụ uche
E seela isiokwu a ka ị hụ otu echiche si ejikọta.
Mepee maapụ uche na ngwa
Kaadị ncheta
Omume ncheta ngwa ngwa n'ihe a na-anwale n'isiokwu a.
Mee omume kaadị ndị a na ngwa
Akwụkwọ Ọmụmụ
Ndetu Nkuzi Zuru Ezu di na Ngwa Green Bridge
Nweta ngwa Green Bridge CBT na ekwenti gi ma o bu kompiuta maka ulo akwukwo IGCSE zuru oke: akwukwo ule ndi gara aga, usoro nyocha, eserese uche, kaadi omumu na nkuzi olu.
Nnyocha Ọmụmụ
Ekele diri gi maka imecha ihe karịrị na Promotion:. Ugbu a na ị na-enyochakwa isi echiche na echiche ndị dị mkpa, ọ bụ oge iji nwalee ihe ị ma. Ngwa a na-enye ụdị ajụjụ ọmụmụ dị iche iche emebere iji kwado nghọta gị wee nyere gị aka ịmata otú ị ghọtara ihe ndị a kụziri.
Ị ga-ahụ ngwakọta nke ụdị ajụjụ dị iche iche, gụnyere ajụjụ chọrọ ịhọrọ otu n’ime ọtụtụ azịza, ajụjụ chọrọ mkpirisi azịza, na ajụjụ ede ede. A na-arụpụta ajụjụ ọ bụla nke ọma iji nwalee akụkụ dị iche iche nke ihe ọmụma gị na nkà nke ịtụgharị uche.
Jiri akụkụ a nke nyocha ka ohere iji kụziere ihe ị matara banyere isiokwu ahụ ma chọpụta ebe ọ bụla ị nwere ike ịchọ ọmụmụ ihe ọzọ. Ekwela ka nsogbu ọ bụla ị na-eche ihu mee ka ị daa mba; kama, lee ha anya dị ka ohere maka ịzụlite onwe gị na imeziwanye.
- Which is an aim of promotion? A. to raise fixed costs B. to inform and persuade customers C. to reduce output D. to pay a union Answer: B
- 'Buy one get one free' is an example of: A. advertising B. sales promotion C. capital employed D. an employment contract Answer: B
- Advertising is mainly used to: A. give a short-term sales boost B. build awareness and brand image over time C. clear slow stock today D. pay workers Answer: B
- Cost-effective promotion means: A. spending as much as possible B. getting the most extra sales per dollar spent C. only using TV D. ignoring the budget Answer: B
- A small firm with a tight budget targeting young people should prefer: A. national TV adverts B. targeted social media C. no promotion D. newspaper full pages Answer: B
Rue ajuju ndi a n'ime ngwa ahu
Rue ajuju ndi a n'ime ngwa ahu
Akwụkwọ A Na-atụ Aro
Mụtakwuo ihe site na isi mmalite mepere emepe
-
Akụkụ akwụkwọ
Promotion Strategy
What is promotion, and what are the key elements of a promotional mix?
"Introduction to Business: Promotion Strategy" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/12-5-promotion-strategy. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction
-
Akụkụ akwụkwọ
Sales Promotion
What are the goals of sales promotion, and what are several types of sales promotion?
"Introduction to Business: Sales Promotion" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/12-8-sales-promotion. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction
Ndị otu ndị ọzọ bipụtara ha n'okpuru ikike mepere emepe, anyị na-ekele ha dị ka ha si chọọ. Njikọ na-emepe saịtị ha.
Meecha Ajụjụ Ule Ọmarịcha
Ị chọrọ ime ajụjụ ule ọmarịcha gbasara Promotion:? Budata ngwa Green Bridge CBT iji nweta ajụjụ ule ọmarịcha na nyocha zuru ezu gbasara isiokwu a.
Budata Ngwa Ahụ Na Google Playstore
Ihe nile ichoro iji nwee ihe ịga nke ọma na JAMB, WAEC & NECO.
