Promotion
Gbogbo ọrọ náà
Every product needs an audience. Without promotion, even the best goods sit on shelves unseen, and the most useful services never reach the people who need them. Promotion is the bridge between a business and its customers, combining advertising, sales incentives, public relations, and personal selling to create awareness, build desire, and drive purchases.
In this lesson you will explore the main methods of advertising and promotion, compare persuasive and informative approaches, examine how social media and technology have transformed the way businesses reach consumers, and evaluate which promotional strategies work best in different commercial situations.
Ebumnobi
- Understand the purpose of advertising and promotion in commerce
- Understand main methods of advertising and promotion: radio, television and cinema, billboards and posters, newspapers, magazines and trade journals, point of sale, catalogues and brochures, circulars and leaflets, websites and mobile apps, free gifts and samples, trade fairs and exhibitions, sponsorship
- Understand approaches to advertising: persuasive, informative, competitive, collective
- Understand the role of social media in identifying customer needs and advertising
- Understand the impact of changing consumer preferences on advertising
- Understand the impact of technology on advertising and promotion: ecommerce, digital communication
Maapụ uche
E seela isiokwu a ka ị hụ otu echiche si ejikọta.
Mepee maapụ uche na ngwa
Kaadị ncheta
Omume ncheta ngwa ngwa n'ihe a na-anwale n'isiokwu a.
Mee omume kaadị ndị a na ngwa
Akwụkwọ Ọmụmụ
Ndetu Nkuzi Zuru Ezu di na Ngwa Green Bridge
Nweta ngwa Green Bridge CBT na ekwenti gi ma o bu kompiuta maka ulo akwukwo IGCSE zuru oke: akwukwo ule ndi gara aga, usoro nyocha, eserese uche, kaadi omumu na nkuzi olu.
Nnyocha Ọmụmụ
Ekele diri gi maka imecha ihe karịrị na Promotion. Ugbu a na ị na-enyochakwa isi echiche na echiche ndị dị mkpa, ọ bụ oge iji nwalee ihe ị ma. Ngwa a na-enye ụdị ajụjụ ọmụmụ dị iche iche emebere iji kwado nghọta gị wee nyere gị aka ịmata otú ị ghọtara ihe ndị a kụziri.
Ị ga-ahụ ngwakọta nke ụdị ajụjụ dị iche iche, gụnyere ajụjụ chọrọ ịhọrọ otu n’ime ọtụtụ azịza, ajụjụ chọrọ mkpirisi azịza, na ajụjụ ede ede. A na-arụpụta ajụjụ ọ bụla nke ọma iji nwalee akụkụ dị iche iche nke ihe ọmụma gị na nkà nke ịtụgharị uche.
Jiri akụkụ a nke nyocha ka ohere iji kụziere ihe ị matara banyere isiokwu ahụ ma chọpụta ebe ọ bụla ị nwere ike ịchọ ọmụmụ ihe ọzọ. Ekwela ka nsogbu ọ bụla ị na-eche ihu mee ka ị daa mba; kama, lee ha anya dị ka ohere maka ịzụlite onwe gị na imeziwanye.
- Which of the following is an example of informative advertising? A) A celebrity endorsing a perfume brand B) A supermarket leaflet listing prices of weekly offers C) A car advert showing a driver on a scenic mountain road D) A sports brand sponsoring a football team Answer: B
- What is the main purpose of sales promotion? A) To build long-term brand awareness B) To encourage an immediate increase in sales C) To improve the business's public image D) To provide after-sales service to customers Answer: B
- Which type of advertising involves businesses in the same industry promoting the product type rather than a specific brand? A) Persuasive B) Competitive C) Collective D) Informative Answer: C
- Which of the following is a drawback of using television advertising? A) It cannot reach a large audience B) It is very expensive to produce and broadcast C) It cannot use sound or moving images D) It only reaches local customers Answer: B
- A loyalty card is an example of which type of promotion? A) Advertising B) Public relations C) Sales promotion D) Personal selling Answer: C
Rue ajuju ndi a n'ime ngwa ahu
Rue ajuju ndi a n'ime ngwa ahu
Akwụkwọ A Na-atụ Aro
Mụtakwuo ihe site na isi mmalite mepere emepe
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Akụkụ akwụkwọ
The Huge Impact of Advertising
How are advertising media selected?
"Introduction to Business: The Huge Impact of Advertising" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/12-6-the-huge-impact-of-advertising. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction
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Akụkụ akwụkwọ
Trends in Social Media
What is social media, and how has it changed promotion?
"Introduction to Business: Trends in Social Media" by OpenStax, OpenStax, Rice University, licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Source: https://openstax.org/books/introduction-business/pages/12-10-trends-in-social-media. Access for free at https://openstax.org/books/introduction-business/pages/1-introduction
Ndị otu ndị ọzọ bipụtara ha n'okpuru ikike mepere emepe, anyị na-ekele ha dị ka ha si chọọ. Njikọ na-emepe saịtị ha.
Meecha Ajụjụ Ule Ọmarịcha
Ị chọrọ ime ajụjụ ule ọmarịcha gbasara Promotion? Budata ngwa Green Bridge CBT iji nweta ajụjụ ule ọmarịcha na nyocha zuru ezu gbasara isiokwu a.
Budata Ngwa Ahụ Na Google Playstore
Ihe nile ichoro iji nwee ihe ịga nke ọma na JAMB, WAEC & NECO.
