Business Studies (9-1) - 0986 CIE

Businesses Can Have Several Objectives And The Importance Of Them Can Change:

Gbogbo ọrọ náà

Why does a business get out of bed in the morning? Some chase profit, some just want to survive a tough year, some race for growth or market share, and some exist to do social good. These goals shape every decision a firm makes, and they change as the business and the world change.

In this lesson you will learn why businesses need clear objectives, the main objectives firms pursue, survival, growth, profit and market share, and how the objectives of a social enterprise differ. You will be able to explain why a young firm's goals differ from an established one's.

Ebumnobi

  1. Need for business objectives and the importance of them
  2. Different business objectives, e.g. survival, growth, profit and market share
  3. Objectives of social enterprises

Nkuzi Olu

Gee ntị na nkuzi a na ngwa

Maapụ uche

E seela isiokwu a ka ị hụ otu echiche si ejikọta.

Mepee maapụ uche na ngwa

Kaadị ncheta

Omume ncheta ngwa ngwa n'ihe a na-anwale n'isiokwu a.

Mee omume kaadị ndị a na ngwa

Akwụkwọ Ọmụmụ

Objectives are the targets a business sets itself. Without them, a firm drifts: managers cannot plan, staff do not know what they are working towards, and there is no way to judge success. Clear objectives let a business make decisions, motivate employees, measure progress and attract investors. Examiners love to ask why objectives differ between businesses and how they change over time.

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Nnyocha Ọmụmụ

Ekele diri gi maka imecha ihe karịrị na Businesses Can Have Several Objectives And The Importance Of Them Can Change:. Ugbu a na ị na-enyochakwa isi echiche na echiche ndị dị mkpa, ọ bụ oge iji nwalee ihe ị ma. Ngwa a na-enye ụdị ajụjụ ọmụmụ dị iche iche emebere iji kwado nghọta gị wee nyere gị aka ịmata otú ị ghọtara ihe ndị a kụziri.

Ị ga-ahụ ngwakọta nke ụdị ajụjụ dị iche iche, gụnyere ajụjụ chọrọ ịhọrọ otu n’ime ọtụtụ azịza, ajụjụ chọrọ mkpirisi azịza, na ajụjụ ede ede. A na-arụpụta ajụjụ ọ bụla nke ọma iji nwalee akụkụ dị iche iche nke ihe ọmụma gị na nkà nke ịtụgharị uche.

Jiri akụkụ a nke nyocha ka ohere iji kụziere ihe ị matara banyere isiokwu ahụ ma chọpụta ebe ọ bụla ị nwere ike ịchọ ọmụmụ ihe ọzọ. Ekwela ka nsogbu ọ bụla ị na-eche ihu mee ka ị daa mba; kama, lee ha anya dị ka ohere maka ịzụlite onwe gị na imeziwanye.

  1. Which objective is most likely to come first for a brand-new business? A. growth B. survival C. maximum market share D. paying high dividends Answer: B
  2. A social enterprise is best described as a business that: A. never makes any profit B. has social or environmental aims alongside profit C. is owned by the government D. only sells abroad Answer: B
  3. The 'triple bottom line' refers to: A. price, place, promotion B. profit, people, planet C. land, labour, capital D. fixed, variable, total Answer: B
  4. A firm cuts prices and accepts lower profit to win customers from rivals. Its objective is most likely: A. survival B. increasing market share C. reducing output D. cutting capital employed Answer: B
  5. Why do businesses need objectives? A. to avoid paying tax B. to give direction and measure success C. to reduce the number of customers D. to increase opportunity cost Answer: B

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