WAEC SSCE - Marketing - 2023 (Objective)

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The inscription V-Cough on the product is an example of a

The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is

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Muyi sets up a poultry business at the outskirts of Oshogbo upon retirement from the civil service.

Muyi is regarded as

Which of the following items is an example of primary product?

The last stage in the buying decision process is the

A source of primary data for marketing research is

The set of variables a confectionery company uses to execute its marketing strategy is marketing

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BIK Ltd has developed a new health application for the public.
Which of the following illustrations would be used to distribute the application?

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BIK Ltd has developed a new health application for the public.

Which of the following means would be used by the company to make the service available to the target market?

Iron ore is classified as

Which of the following factors would not be considered by a cement manufacturing firm in the choice of transportation mode for its goods?

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ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.

Which of the folloewing advertising media would be suitable for the company?

A delivery note that accompanies goods to the buyer shows

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Muyi sets up a poultry business at the outskirts of Oshogbo upon retirement from the civil service.

Which of the following factors would have influenced the choice of the location of the poultry business?

The need for an item backed by the ability to pay by a consumer is

Which of the following factors would influence a company's decision to change its production process?

A specialised facility used for the storage of fruits and vegetables is

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The yam sellers in Alesinloye trading area in Kano formed an organization.

What type of organization formed by the yam sellers is a

The systematic process of obtaining and analyzing data to provide information for marketing decision making is

An activity performed in a warehouse is

The proces of bringing products to the attention of prospective customers is

Which of the following factors is not a price determinant?

A source of financing option available to a provision store owner is

Air transport is preferred to other modes because it is

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OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.

OJ Ltd is an example of

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The yam sellers in Alesinloye trading area in Kano formed an organization.

Which of the following functions would be performed by the organization?

The factors that influence the performance of marketing activities of a firm is marketing

An organizational factor that influences a manager's decision to but raw materials from a particular source is company's

A form of sales promotion that rewards customers for consistently purchasing a company;s product is

Which of the following pricing strategies is used by wholesalers of industrial goods?

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The part represented by the letter Z is the

An orientation that holds that a company's decision should include consumer satisfaction and community development is

Which pricing strategy is adopted by a company that sells its product for ₦200 when the prevailing market price for same product is ₦150?

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OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.

Ernest Super Market is classified as

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ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.

A benefit the company would derive from advertising the product is

Which of the following institutions is not a marketing intermediary?

A product that is brought frequently on impulse at lower price is

Sales promotion is important because it enhables a business to

A person who carries out point-of-sales promotion is

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The yam sellers in Alesinloye trading area in Kano formed an organization.

Which of the following reasons would have informed the formation of the association? To