Advertising
Bayani Gaba-gaba
An advertisement is the only kind of graphic design that has to buy its own audience. Nobody opens a magazine to look at the ads, and nobody stands at a bus stop hoping for a poster. The work has to earn attention in the second or two it is given, deliver one idea that a stranger will remember, and do it in a voice the client can keep using for years. That is a harder brief than it sounds.
This note takes you from the client brief to the finished campaign: how to find the single proposition worth saying, how a message is ranked so the eye reads it in the right order, how one idea is stretched across a poster, a phone screen and a six-second film without falling apart, and how every execution feeds the corporate identity behind it. You will critique real campaigns and real student work, and you will see what an examiner is looking for when advertising is the route you take through a theme.
Manufura
- Use advertising to convey information for clients and audiences that promotes corporate identity
- Use traditional graphic media and current technology
Takardar Darasi
Akwai a cikin manhajar Green Bridge
Zazzage manhajar Green Bridge CBT a wayar ka ko kwamfyuta ka don samun cikakkiyar bayanan darasi, tambayoyin aiki, da ƙari.
Nazarin Darasi
Barka da kammala darasi akan Advertising. Yanzu da kuka bincika mahimman raayoyi da raayoyi, lokaci yayi da zaku gwada ilimin ku. Wannan sashe yana ba da ayyuka iri-iri Tambayoyin da aka tsara don ƙarfafa fahimtar ku da kuma taimaka muku auna fahimtar ku game da kayan.
Za ka gamu da haɗe-haɗen nau'ikan tambayoyi, ciki har da tambayoyin zaɓi da yawa, tambayoyin gajeren amsa, da tambayoyin rubutu. Kowace tambaya an ƙirƙira ta da kyau don auna fannoni daban-daban na iliminka da ƙwarewar tunani mai zurfi.
Yi wannan ɓangaren na kimantawa a matsayin wata dama don ƙarfafa fahimtarka kan batun kuma don gano duk wani yanki da kake buƙatar ƙarin karatu. Kada ka yanke ƙauna da duk wani ƙalubale da ka fuskanta; maimakon haka, ka kallesu a matsayin damar haɓaka da ingantawa.
- In an advertising brief, what are 'mandatories'? A) The client's preferred colours B) Elements that must appear, such as logos, legal wording and sponsor marks C) The deadlines for each stage of the work D) The list of competitors to avoid copying Answer: B
- Which of these is a proposition rather than an observation? A) Our bakery opens at 6am B) We have won two regional awards C) The bread reaches you before it has had time to cool D) We use flour milled within twenty miles Answer: C
- A 48-sheet roadside billboard is read in roughly one to two seconds. Which design decision follows most directly? A) Include long body copy so the message is complete B) Use one image and a headline of under about seven words C) Add a QR code so viewers can find out more D) Reduce the logo so the image is uninterrupted Answer: B
- Which agency and campaign is the standard example of using candour and white space to sell a small car in 1959? A) Doyle Dane Bernbach for Volkswagen B) McCann Melbourne for Metro Trains C) TBWA\Media Arts Lab for Apple D) Ogilvy for Hathaway shirts Answer: A
- Three posters share one device but differ in image, structure and copy. What is the correct term for each poster? A) A mandatory B) An insight C) An execution D) An endline Answer: C
Akwai a cikin manhajar Green Bridge
Zazzage manhajar Green Bridge CBT a wayar ka ko kwamfyuta ka don samun cikakkiyar bayanan darasi, tambayoyin aiki, da ƙari.
Akwai a cikin manhajar Green Bridge
Zazzage manhajar Green Bridge CBT a wayar ka ko kwamfyuta ka don samun cikakkiyar bayanan darasi, tambayoyin aiki, da ƙari.
Littattafan da ake ba da shawarar karantawa
Yi Aikin Tambayoyin Gwaji
Kana son yin aikin tambayoyin gwaji kan Advertising? Sauke manhajar Green Bridge CBT don samun tambayoyin gwaji da cikakkun jarrabawa akan wannan batu.
Sauke Manhajar Daga Google Playstore
Duk abin da kake buƙata don yin fice a JAMB, WAEC & NECO.
